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The Football League has secured a ground breaking multi-million pound deal with Coca-Coal that will see the soft drinks company become the exclusive sponsor of Divisions One, Two and Three.The deal represents the largest title sponsorship in history and secures Coca-Cola and Diet Coke as the official soft drinks of the Football League for three… Continue reading Coco-Cola Scores With Football League Sponsorship

The Barclay brothers are understood to be putting together a new deal to buy the Telegraph titles, which could include finding a private equity partner to launch a bid for all the assets of Hollinger International. The reclusive media moguls were forced to rethink their options last week after a US court scuppered the £260… Continue reading Barclays Seek Equity Partner For Hollinger Bid

The Starcom UK Group has merged its existing digital operations to create a new division dedicated to putting new media heart of the communications planning process.The new Starcom Digital outfit will be led by the agency’s existing head of digital, Jeremy Hill, who will assume responsibility for specialist teams working at both the Starcom MediaVest… Continue reading Starcom UK Launches Dedicated Digital Division

The Financial Times posted a loss of £32 million during 2003, as advertising revenues slumped 15% and sales continued to fall. A cost-cutting programme across the business daily has failed to stem losses, which were £9 million higher than in 2002, according to the full-year results of its parent company Pearson released today. The company… Continue reading Losses Widen At FT And Outlook Remains ‘Uncertain’

Commercial radio continues to lead the way out of the advertising downturn with revenue increasing by almost 13% year on year during the fourth quarter of 2003 to almost £166 million.The latest figures from the Radio Advertising Bureau show that fourth quarter growth helped the industry deliver a solid 6.8% increase across the year as… Continue reading Double Digit Growth Helps Radio Out Of Downturn

Half of the world’s population – four billion people – will have mobile technology by 2015, and mobile data services will make up an increasingly large share of the mobile market, the industry’s leading player has predicted.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.

Pearson slipped 0.48% in week on week analysis ahead of its financial results released today. The group, which owns the Financial Times, has announced a 2.8% increase in pre-tax profits to £410 million.Trinity Mirror also faltered, slipping 1.82% week on week to 595p following last week’s announcement of a rise in pre-tax profits to £172.5… Continue reading Sharewatch: Pearson And Trinity Slip Despite Profits

The Barclay brothers are understood to be putting together a new deal to buy the Telegraph titles, which could include finding a private equity partner to launch a bid for all the assets of Hollinger International.The reclusive media moguls were forced to rethink their options last week after a US court scuppered the £260 million… Continue reading Barclays Seek Equity Partner For Hollinger Bid

Rumours of exploratory merger talks between Channel 4 and Five have been confirmed with the possibility of a full merger of the two commercial broadcasters now being discussed. Earlier this month is was suggested that Channel 4 chief executive Mark Thompson and Lord Hollick, chairman of United Business Media, the minority shareholder in the Five… Continue reading Channel 4 Confirms Merger Discussions With Five

Lord Conrad Black was last night described by a US judge as cunning and calculated as a ruling was passed blocking his sale of the Daily and Sunday Telegraph to the Barclay Brothers. The ruling by Delaware’s Court of Chancery could allow Hollinger International to press ahead with the auctioning of its papers to the… Continue reading US Court Blocks Sale Of Hollinger To Barclay Brothers