More Industry News articles

Europe will have more wi-fi hotspots than the US by 2007, according to a report on Netimperative. The site quotes research by US-based Radicati Group as predicting that Europe will take 38% of the world’s 447,000 hotspots by 2007, whilst the US houses 34%. Wi-fi (or WLAN) hotspots are areas where users can connect wirelessly… Continue reading Europe To Lead In Wi-Fi Hotspots By 2007

IPC’s flagship women’s lifestyle title Marie Claire has secured Vodafone Live to launch an extensive pan-European advertising campaign.The deal will include advertorials and a display campaign featuring the new Vodafone Sharp GX20 mobile phone with the January issue.The advertorial will be focused around the Gharani Strok spring and summer 2004 collection and will feature fashion… Continue reading Marie Claire Secures Vodafone For Pan European Push

A group of leading internet service providers and portals have joined forces in an attempt to make it easier for brands to launch pan-European advertising campaigns.Freeserve, Wanadoo, Web.de and Libero have launched a new advertising network across six countries – UK, France, Spain, Germany, The Netherlands and Italy, in response to the increasing demand for… Continue reading Internet Portals Launch Pan-European Advertising Network

BT has enlisted the help of an army of children as young as five to front a new campaign to help expand internet usage across the country.The ‘Internet Rangers’ campaign will see the launch of a special child friendly website, www.internet rangers.co.uk, providing tools and advice to help youngsters get their families online.The initiative follows… Continue reading BT Recruits Kids To Help Bridge Digital Divide

Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland. The deal is subject to approval by the Irish… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46m

Emap Advertising, Citroen and OMD have announced an exclusive cross-media advertising partnership to promote Citroen’s new urban sports car, the C2.The six-figure deal is the car manufacturer’s first cross-media promotion with Emap and includes a range of brands such as Kiss 100, Max Power and FHM to raise awareness of the C2 as a sophisticated… Continue reading Emap And Citroen Gear Up For Cross Media Promotion

Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the second quarter of 2003, suggesting the industry is leading the way out of the advertising downturn. According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery… Continue reading Radio Leads The Way Out Of Advertising Downturn

AOL is expanding its range of high-speeed internet services with the launch of a new faster DSL broadband with the backing of a nationwide advertising campaign.The new service is aimed at advanced internet users, enabling them to view and download files at faster speeds. It has been trialled by a number of AOL Broadband members… Continue reading AOL Launches New High-Speed Broadband Service

Next year will be a year of action in the world of mobile video content, as the platform becomes the fourth screen after television, cinema and the PC. This is according to Dario Betti, a wireless multimedia senior analyst at Ovum. Betti says that video will be a priority for mobile operators in 2004, although… Continue reading Mobile Video Will Become ‘Fourth Screen’, Says Ovum

Culture Secretary, Tessa Jowell, has revealed plans to call on new super-regulator, Ofcom, join the fight against obesity by drawing up a tough code to police fast food advertising to children.Jowell said in an interview with the Guardian that she was worried about the “growing crisis of obesity in children” and would call on Ofcom… Continue reading Ofcom To Crack Down On Fast Food Advertising