Carlton has secured a major deal that will see mobile phone manufacturer Motorola become the exclusive broadcast sponsor of ITV1’s movie presentations for the next year.The deal, agreed through Sponsorvision, follows a series of shorter-term arrangements between Motorola and ITV1 that began in October 2002 when the mobile phone manufacturer signed to sponsor an autumn… Continue reading ITV Secures Motorola To Sponsor Movie Strand
The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD). Speaking at the World Economic Forum in Davos, Switzerland, Cotis was keen to point out that in most countries the upturn is weaker than… Continue reading INSIGHTanalysis: Global Economic Recovery Shapes Up
ITV is investing in its interactive television capabilities by appointing Eckoh Technologies to provide interactive telephony services for the channel. Eckoh is one of Europe’s largest speech application service providers. Eckoh offers technology that will build on ITV’s existing interactive elements in programmes including This Morning, CITV and Ant And Dec’s Saturday Night Takeaway. Eckoh… Continue reading ITV Builds Interactive TV Platform With Eckoh Deal
ITV’s commercial airtime revenues will barely grow during 2004, as its share of TV advertising dips from 51% to 50%, according to new a forward-looking report from Billetts Media Consulting. Billetts says that ITV’s revenues will rise by a meagre 0.3% in 2004, whilst multi-channel advertising jumps by 11.0% year on year. As a result,… Continue reading ITV Revenues To Remain Flat In 2004, Says Billetts
By 2014, there will be 15 million online gamers in the US, with the market being valued at around $9 billion, according to the Themis Report On Online Gaming 2004, distributed by DFC Intelligence. The report forecasts that US gamers will pay an average subscription fee of $23.50 per month by this time. Themis also… Continue reading US Online Gaming To Reach 15m By 2014
The collapse of the dotcom bubble has failed to quash technology investments in ecommerce technology, according to a new survey by Forrester Research. The report says that IT investments in ecommerce are alive and well, with ecommerce budgets outpacing the rest of IT budgets at present. Around three-quarters of companies are maintaining or increasing their… Continue reading Ecommerce Technology Investment Continues Apace
Carlton was seen in focus yesterday with shares rising by a healthy 4.71%. This led dealers to suggest short positions were being closed ahead of the last day of dealing on Friday. However, Granada was more subdued with stock slipping by 0.19% reflecting the fact that that shares went ex-dividend at Friday’s close.Both companies were… Continue reading Sharewatch: ITV Partners Boosted By Hope Of Cost Savings
The battle to take control of the Daily and Sunday Telegraph took another turn yesterday after Hollinger International moved to scupper Conrad Black’s £260 million deal to sell the titles to the Barclay brothers.The reclusive Barclay brothers claim to have reached an irrevocable agreement with Black to assume control of a range of titles including… Continue reading Hollinger Moves To Scupper Black’s Telegraph Sale
With consumers beginning to trust technology to help them make all kinds of purchasing decisions, Jean-Paul Edwards, head of media futures at Manning Gottlieb OMD, discusses the rise of non-human marketing…We live in an ever more technical world. Our relationship with technology is changing, we are trusting our machines to do more and more things… Continue reading NewsLine Column: Non-Human Marketing
Glamour models, former pop-stars and retired footballers proved something of a winning combination for ITV1 last night, with a peak of almost 11 million viewers tuning in for the first episode of the new series of I’m A Celebrity Get Me Out Of Here.Audiences for the programme peaked at 10.9 million when Razor Ruddock and… Continue reading I’m A Celebrity Attracts 11 Million Viewers To ITV1
