Emap Advertising and Carat have secured a deal that will see Burger King become the sole fast food brand to advertise on The Hits music channel throughout 2004.The deal represents the first time that category specific advertising has been used on a UK television channel and includes the potential for sponsorship, promotions, text message and… Continue reading Emap Bags Burger King For Exclusive TV Deal
Kelvin MacKenzie’s Wireless Group has welcomed news that Transport For London is to become the first major radio advertiser to use the GfK’s wristwatch audience measurement system to plan a campaign.It is understood that the public sector transport group will test GfK’s fledgling Broadcast Media Survey against officially sanctioned RAJAR data for planning an extensive… Continue reading Major Radio Advertiser To Test GfK Survey Against RAJAR
A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3
Ask Jeeves has restructured its senior management team and has appointed Myles Runham to the role of director of strategy.The new role will see Runham, previously head of research, take on responsibility for the development and implementation of all strategic business planning for Ask.co.uk. He will also manage the delivery of intelligence on marketing trends… Continue reading Shake-Up Sees Ask Jeeves Appoint New Director Of Strategy
The market for equipment used to access the web is expected to grow by 30% this year, as the popularity of broadband services continues to drive up internet penetration. According to a new report from In-Stat/MDR, the internet access device (IAD) market will grow at an overall annual rate of 15.5% between 2002 and 2007.… Continue reading Internet Access Device Sales Boosted By Broadband
AOL has launched a new dedicated website to promote the benefits of online advertising to marketers and to explain to agencies how digital campaigns can best be planned and measured.The new website, www.aol.co.uk/mediaspace, is part of a broader campaign to encourage businesses to advertise on the AOL service and will be supported by an extensive… Continue reading AOL Launches Website To Push Online Advertising
Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce (see Festive… Continue reading Half Of Western European Net Users To Shop Online By 2004
Ofcom has announced the appointment of Colette Bowe as the chairwoman of its independent consumer panel, which will advise the new super-regulator on public interest issues.The new position will see Bowe assume responsibility for chairing a panel of ten to twelve part-time members representing to Ofcom the interests of individual consumers and small businesses in… Continue reading Ofcom Names Colette Bowe As Head Of Consumer Panel
Neil ‘Doctor’ Fox has confirmed that he is stepping down as presenter of the Hit 40 chart show next year after more than a decade.Fox, also a judge on ITV’s Pop Idol, will continue to present his weekly afternoon show on London’s Capital 95.8 FM and will head up the search for a replacement to… Continue reading Foxy To Leave Hit 40 After More Than A Decade
Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce.Also On MediaTel… Continue reading MediaTelINSIGHT: Half Of W. European Net Users To E-Shop By 2004
