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Next year will be a year of action in the world of mobile video content, as the platform becomes the fourth screen after television, cinema and the PC. This is according to Dario Betti, a wireless multimedia senior analyst at Ovum. Betti says that video will be a priority for mobile operators in 2004, although… Continue reading Mobile Video Will Become ‘Fourth Screen’, Says Ovum

Culture Secretary, Tessa Jowell, has revealed plans to call on new super-regulator, Ofcom, join the fight against obesity by drawing up a tough code to police fast food advertising to children.Jowell said in an interview with the Guardian that she was worried about the “growing crisis of obesity in children” and would call on Ofcom… Continue reading Ofcom To Crack Down On Fast Food Advertising

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker

Ofcom has lifted the rules banning Channel 4, Channel Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations.The super-regulator has decided to withdraw the ITC’s rules on the joint selling of airtime, which prohibit the large television sales houses from collaborating. The… Continue reading Ofcom Clears Way For Sales House Consolidation

Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the third quarter of 2003, suggesting the industry is leading the way out of the advertising downturn.According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery ahead… Continue reading Radio Leads The Way Out Of Advertising Downturn

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers.Also On MediaTel Insight Today…Mobile Video Will Become ‘Fourth Screen’, Says OvumNext… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003

Media and technology group ValueClick has been appointed by British Airways to build a privately branded affiliate marketing programme.ValueClick’s Be Free group has been charged with strengthening British Airway’s online presence through its pay for performance network of travel related site in order to maximise revenues.Through utilising Be Free technology British Airways will implement its… Continue reading ValueClick Secures British Airways For Marketing Drive

Trinity Mirror is to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million, it announced this morning. The sale comprises Century Press and the Derry Journal groups, which together publish seven newspapers in Northern Ireland and the Republic of Ireland.The deal is subject to approval by the Irish Competition… Continue reading Trinity Mirror Sells Irish Titles To 3i For £46 Million

Almost half of all mobile phone owners have received an SMS or MMS marketing message in the last three months, according to the latest wave of research from Enpocket’s Mobile Media Monitor.The research, which is intended to give advertisers a detailed understanding of how mobile marketing should best be employed for their brand, also reveals… Continue reading New Research Reveals Growth Of Mobile Marketing

Graham Duff, the recently appointed managing director of ITV Sales, has drawn up a shortlist of three candidates for the job of sales director at Carlton and Granada’s newly merged sales house.It is understood that Carlton Sales managing director, Steve Platt, his second in command, Gary Digby, and Granada Sales managing director, Simon Pardon, are… Continue reading Duff Draws Up Shortlist For ITV Sales Director Role