More Industry News articles

China and Japan will be the leading broadband countries in Asia-Pacific by 2005, according to forecasts from eMarketer. In its Broadband Worldwide report, the research group calculates that households with a high speed internet connection will treble to 23.5 million in China, matching the total in Japan. South Korea has been leading the broadband race… Continue reading Asia-Pacific Broadband Forecasts From eMarketer

Ambient media group Sabel Advertising has secured Virgin Records to promote the release of Atomic Kitten’s new album Ladies Night across changing rooms in Pilot stores.The campaign activity will run across all 104 Pilot stores, which stock clothes for women and teenage girls at the lower end of the market. The ads will run across… Continue reading Sabel Launches In-Store Ad Campaign For Virgin

October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003 (Non-Subscribers)

Emap has appointed James Mallinson as its first ever cross-media director with responsibility for developing the FHM brand across a range of platforms.The role has been created in response to the increasing demand for cross-media campaigns and for brand-focussed solutions for FHM. It will see Mallinson, previously FHM advertisement manager, work exclusively on all areas… Continue reading Emap Appoints First Ever FHM Cross-Media Director

Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004.Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 and its market performance has remained encouraging. Sales growth in the Science &… Continue reading Reed Cautious On 2004 Prospects

The Federal Communications Commission is set to approve News Corporation’s takeover of DirecTV with conditions to prevent it exploiting its market position. In April, Rupert Murdoch’s company agreed to pay General Motors $6.6 billion for a 34% stake in Hughes Electronics, which owns DirecTV (see Murdoch Seals Acquisition Of DirecTV). Concerns were raised that control… Continue reading Murdoch Awaits Go Ahead On DirecTV Deal

More than 75 million person to person text messages were sent on the day of the Rugby World Cup final last month, as sports fans celebrated England’s historic victory over Australia, according to the latest figures.The Mobile Data Association claims that the importance of text messaging was reaffirmed by excitement of the match, which saw… Continue reading Rugby World Cup Final Prompts Text Message Frenzy

Reed Elsevier said today that it was on track to deliver on its target of double-digit earnings growth but the company is bracing itself for a slowdown in 2004. Profits at the Anglo-Dutch publisher rose by 3% in the first half of 2003 (see Reed On Target As Profits Rise In H1) and its market… Continue reading Reed Cautious On 2004 Prospects

Interactive Market Systems has announced that Terry Sullivan is to retire as managing director of the research and media analysis firm after more than 34 years in the business.Sullivan will leave the company at the end of February 2004 to be replaced by former chief operating officer and current joint managing director, Paul Baynton, who… Continue reading IMS Announces Sullivan To Retire Early Next Year

MSN is launching a business to business advertising campaign targeting key media agency planners and buyers with personalised messages.The initiative will make use of the latest web-based technology to created target ads at MSN.co.uk, which for the next month will run personalised agency messages on all the banners served via the Adlink online sales operation.Each… Continue reading New MSN Campaign Targets Key Media Planners And Buyers