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Interest in interactive television (iTV) formats from programmers, advertisers and viewers, is growing quietly but steadily, according to a new study of the US market from BrightLine Partners. The report says that this trend continued throughout 2003 and iTV now finds itself firmly in the TV advertising equation for advertisers and programmers. A rise in… Continue reading US Sees Growing Adoption Of Interactive TV Advertising

Week on week analysis of the media sector revealed a poor performance at Independent News and Media, which slipped 8.13%. The group announced a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months (see Independent News & Media Cuts Jobs To Save On Costs).Elsewhere, UBM rose 2.78% after revealing that… Continue reading Sharewatch: Independent Falls On Poor Results

A peak of more than 12 million viewers tuned into to ITV1 on Saturday night to watch Michelle McManus, the size twenty former events manager from Glasgow, win the latest series of Pop Idol.Audiences for the finalé of the long-running reality-TV talent show, which saw the 23 year-old singer receive a £1 million recording contract,… Continue reading Pop Idol Final Proves Bigger Is Better For ITV

Less than a third of media industry professionals believe that RAJAR should introduce the electronic measurement of radio audiences following pressure from Wireless Group chairman, Kelvin MacKenzie.MacKenzie met RAJAR last week in one final attempt to persuade it to endorse the measurement system he has been funding with GfK, before he begins legal proceedings against… Continue reading Media Researchers Unsure About Electronic Measurement

Daily Mail and General Trust group was seen in the spotlight, up 3.38% as cyclical stocks benefited from the FTSE’s surge.Independent News & Media was also in focus after announcing a €53.5 million worldwide restructuring plan intended to reduce debts over the next twelve months (see Independent News & Media Cuts Jobs To Save On… Continue reading Sharewatch: Daily Mail Rises On Cyclical Surge

Rupert Murdoch’s News Corporation has been granted permission to take over US satellite broadcaster DirecTV, in an approval by the Federal Communications Commission (FCC) at the end of last week.The approval of the acquisition of DirecTV by News Corp from Hughes Electronics had been widely expected. The decision clears the way for Murdoch’s plans to… Continue reading Murdoch Gets Go-Ahead On US Satellite TV Ambitions

The UK Association Of Online Publishers has agreed to work with the Interactive Advertising Bureau to accelerate the growth of the online advertising market, which is expected to top £300 million for the first time this year.The partnership will see the two organisations work on a number of initiatives to boost the interactive commercial market… Continue reading AOP To Work With IAB To Grow Online Advertising

Selfridges is to promote its forthcoming winter sale by taking over Bond Street Tube Station with an innovative outdoor advertising campaign designed to turn it into an art gallery.The campaign will launch on the 26 December and will feature a series of specially-commissioned compositions of phrases and graphics, which will also emblazon the Selfridges windows… Continue reading Selfridges Takes Over Bond Street To Promote Winter Sale

Future Publishing’s Hi Fi Choice magazine will be in a festive mood this December with the launch of a special edition to celebrate its 250th edition.The audio and technology magazine, which hits the shelves at the end of the month will look at 29 years of hi-fi development. Contributors for the special celebratory issue include… Continue reading Future’s Hi-Fi Mag Celebrates 250 Issues

The board of ITV has is understood to have rejected former Vodafone chief executive, Sir Christopher Gent, as its chairman.Reports suggest the rejection came after bosses at the television company decided the man who build Vodafone into the world’s largest mobile phone company would be ‘too powerful’ for the position.It was also feared that he… Continue reading ITV Rejects Former Vodafone Chief Executive As Chairman