Trinity Mirror was the media sector’s big story yesterday after revealing plans to sell its regional newspaper businesses in Ireland to venture capital group 3i for £46.3 million (see Trinity Mirror Sells Irish Titles To 3i For £46 Million). The stock fell 0.56%.Elsewhere, Capital Radio was seen in the spotlight up 3.41% as it followed… Continue reading Sharewatch: Trinity Mirror Falls Despite Sell Off
MXR is hoping to drive the take-up of digital radio receivers with the launch of a dedicated website offering consumers the opportunity to buy a range of the latest DAB products.The website, www.buydigitalradio.com, will offer digital radios made by leading brands including Goodmans, Intempo, Pure and Roberts, whilst providing a commission-based revenue stream to partner… Continue reading MXR To Drive Digital Radio Sales With Dedicated Website
For those of you who missed out – James Papworth, ad marketing manager at IPC Prospector, sums up the high and lows of last week’s Media Research Group One Day Conference.The MRG is a non-profit organisation run by, and for the benefit of its members. Its committee meets in the evenings and at weekends all… Continue reading NewsLine Column: Highs And Lows Of The MRG
The BBC looks set to anger its commercial rivals yet again with the announcement that Coca-Cola is to become the multi-million pound sponsor of the weekly music charts used by Radio One and Top Of The Pops.The two-year deal with the Official UK Chart Company will see the soft-drinks giant receive regular plugs during the… Continue reading BBC Comes Under Fire Over Coke’s Chart Sponsorship
IPC’s flagship women’s lifestyle title Marie Claire has secured Vodafone Live to launch an extensive pan-European advertising campaign.The deal will include advertorials and a display campaign featuring the new Vodafone Sharp GX20 mobile phone with the January issue.The advertorial will be focused around the Gharani Strok spring and summer 2004 collection and will feature fashion… Continue reading Marie Claire Secures Vodafone For Pan European Push
A group of leading internet service providers and portals have joined forces in an attempt to make it easier for brands to launch pan-European advertising campaigns.Freeserve, Wanadoo, Web.de and Libero have launched a new advertising network across six countries – UK, France, Spain, Germany, The Netherlands and Italy, in response to the increasing demand for… Continue reading Internet Portals Launch Pan-European Advertising Network
Emap’s flagship rock magazine Kerrang! has appointed Flytxt to launch its first ever mobile marketing campaign.The campaign will centre around the Pandora’s panel section of the magazine and will invite readers to voice their opinions on various bands and issues. It also aims to encourage repeat sales, as readers will want to find out if… Continue reading Kerrang! Launches First Mobile Marketing Campaign
Graham Duff, the new managing director of ITV Sales, has named Gary Digby, the Carlton Sales managing director, as his new right hand man, in a move the brings him close to completing his senior management line-up.It is understood that Digby saw off competition from his current boss at Carlton Sales, Steve Platt, and Granada… Continue reading Duff Names Carlton’s Digby As ITV Sales Director
Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch.Also On MediaTel Insight Today…Price Takes Over From Speed In Broadband BattlePrice, rather than speed, is becoming the primary factor for consumers signing up to broadband internet services, according… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
The internet is rapidly gaining ground on more traditional media with European consumers now spending more time online than reading magazines, according to new research commissioned by the European Interactive Advertising Association.The study, carried out by Millward Brown, shows that the internet now accounts for an average 10% of media consumption in Europe, placing it… Continue reading People Spend More Time Online Than Reading Magazines
