The BBC is launching its biggest ever advertising campaign to promote its interactive arm, BBCi, amid renewed calls for tough restrictions to be applied to the Corporation’s £111 million per year internet services.The BBC has recruited Formula One racing driver, Jenson Button, to front the campaign for its new-look digital information service in a move… Continue reading BBCi Launches Biggest Ever Advertising Campaign
The UK business community considers the regional press to be the most useful vehicle for advertising, according to the latest research from the Newspaper Society.The Business Choice II survey, carried out by NOP, shows that 49% of consumers find the regional press the most useful for general business advertising. It also reveals that a quarter… Continue reading Regional Press Pulls In UK Business Advertisers
The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation.The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel 4,… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction
The Financial Times has secured an innovative deal with Vodafone Live! to make its news content available to the mobile phone operator’s subscribers.The deal will see the newspaper’s content divided in to two sections: standard and business. The standard service will include the top stories from FT.com, as well as an industry section, a business… Continue reading Financial Times Launches News Service For Vodafone Users
The increasing popularity of Freeview amongst up-market viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline.The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large numbers… Continue reading Freeview Tempts Up-Market Viewers From Terrestrial
SMG Television chief executive, Donald Emslie, has called on the Government to reduce the £300 million a year that ITV currently pays for its analogue television licence.Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set up to… Continue reading SMG Television Boss Calls For End To ITV Super Tax
The European online display advertising market will grow by 12.5% to €793 million in 2003 and almost double to €1.4 billion by 2008, according to a new report from Forrester Research.Also On MediaTel Insight Today…US Radio Revenues Dip By 1% During OctoberRadio advertising revenues in the US declined by 1.0% during October, as weak local… Continue reading MediaTelINSIGHT: European Online Display Market To Double By 2008
Donald Emslie, chief executive of SMG Television, has called on the Government to reduce the annual £300 million fee that ITV currently pays for its analogue television licence. Speaking at the annual TV From The Nations And Regions Conference, Emslie, who is also chair of the ITV council, said: “The ITV system was only set… Continue reading SMG Television Boss Calls For End To ITV Super Tax
The advertising industry has given a mixed reaction to Ofcom’s decision to lift the rules banning the joint selling of television airtime, as it looks likely that the move will trigger a further round of sales house consolidation. The announcement by the new super-regulator earlier this week clears the way for broadcasters such as Channel… Continue reading Ofcom’s Airtime Sales Ruling Receives Mixed Reaction
Graham Duff, the new managing director of ITV Sales, has named Gary Digby, the Carlton Sales managing director, as his new right hand man, in a move the brings him close to completing his senior management line-up. It is understood that Digby saw off competition from his current boss at Carlton Sales, Steve Platt, and… Continue reading Duff Names Carlton’s Digby As ITV Sales Director
