The IPA has announced a research initiative, which will provide the industry with a single source media survey.The initiative was conceived by the IPA Media Futures Group, with the collaboration of ISBA, and initial funding will come from the IPA. A series of diverse proposals from research agencies in answer to a broad brief –… Continue reading IPA Research Initiative Proposes Cross Media Survey
Richard Desmond, proprietor of Express Newspapers, is understood to have instructed his financial advisors to put together a bid for the Telegraph Group, amid increasing interest in the assets of parent company Hollinger International (see Black Leaves Troubled Hollinger As Predators Circle). The Daily Mail & General Trust (DMGT) is also understood to be among… Continue reading Desmond Puts Together Bid For Telegraph Titles
Following the recent flurry of activity in the press sector, Nik Vyas, associate director at Zenith Optimedia, explains why the print market is one of the most dynamic and forward thinking of mediums when it comes to creating, nurturing and developing brands…Press is boring and lacks innovation.These are a couple of the criticisms I hear… Continue reading NewsLine Column: Pushing Print
Capital Radio is to buy London urban radio group, Choice FM, for around £15 million, it announced this morning. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million (see Capital Radio Takes Stake In Choice FM). Choice operates two Hip Hop and R&B-based stations – 96.9FM in… Continue reading Capital Radio Takes Choice FM For £15m
Marks and Spencers has appointed specialist digital content development group, Captive Audience, to trial in-store marketing in the run up to Christmas.As part of the deal Marks and Spencers will unveil a network of digital screens in five of its flaship stores this month.The screens will display 25 second infomercials on 25 key gifting products… Continue reading Marks And Spencers Trials In Store TV Ads
Nearly a quarter of all marketing departments have been let down by websites crashing half way through their advertising campaigns, according to new research from technology group CatchFIRE.The study claims that various technical difficulties with websites often reduce marketing effectiveness and damage corporate reputations. It follows high profile failures such as the launch of the… Continue reading Website Problems Reduce Marketing Effectiveness
The Telegraph Group has announced that Steve Ford has taken up the position of executive of its display advertising team.Ford, previously deputy advertising manager of the Weekly Telegraph, will report directly to display group head, Lloyd Best. He will take responsibility for a group of agencies including John Ayling and Associates, Red Media and Burkitt… Continue reading Ford Joins Telegraph Group’s Display Advertising Team
BSkyB’s digital satellite service will reach almost nine million homes in four years’ time, whilst cable is left trailing, according to the latest projection from Merrill Lynch analysts.Also On MediaTelINSIGHT Today….Advertising Association UK Display ForecastsUK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the… Continue reading MediaTelINSIGHT: BSkyB To Reach Almost 9m Subs By 2008
The UK inflation rate recorded a surprise dip last month, according to the latest figures from the Office Of National Statistics.The underlying rate of inflation, which excludes mortgage interest payments, dropped to 2.7% in October, down from 2.8% in the previous month. The fall was mainly caused by a slower rise in house prices than… Continue reading UK Inflation Records Surprise Dip In October
Metro International is launching its first ever pan-European advertising campaign with £500,000 worth of activity running across the CNN International news network.The campaign, which breaks on CNN this week and runs to the end of the year, is aimed at the European advertisers and business leaders that Metro International is targeting as part of its… Continue reading Metro Launches First Pan European Ad Campaign
