Television viewers are as attentive to commercial breaks as they were five years ago, despite a marked increase in the number channels on offer, according to a new study carried out by Channel 4.The research contradicts recent claims from the London Business School that viewers rarely watch television adverts, by showing that the percentage of… Continue reading Viewers Continue To Tune In To Television Advertising
A peak of almost 9 million viewers tuned into ITV1 yesterday to watch England defeat France to secure a place in the final of the Rugby World Cup.Audiences for the match, which saw England secure victory by 24 points to 7, averaged 7.6 million viewers and secured an impressive 64% share of viewing between 8.50am… Continue reading Almost 9 Million See England Rugby Team Beat France
Pay-per-click advertising company, Espotting, has secured a deal with ITV to power searches across the broadcaster’s network of websites.The deal, which begins in December, will see Espotting replace Overture as paid listings provider across a range of sites including those for Pop Idol, Who Wants To Be A Millionaire and I’m A Celebrity Get Me… Continue reading Espotting To Power Online Searches Across ITV Network
Hollinger International has announced that Conrad Black is to step down as chief executive of the US-listed newspaper publisher as it considers the possible sale of its assets to alleviate financial difficulties.Hollinger, which publishes the Daily and Sunday Telegraph, the Chicago Sun-Times and the Jerusalem Post, has hired Lazard to evaluate strategic alternatives, including the… Continue reading Black To Step Down As Chief Executive Of Hollinger
Dan Colson, vice chairman of Hollinger International, has been appointed chief operating officer of the group, following Lord Black’s decision to step down.The new position will see Colson assume wider responsibilities for the group’s overall operations, as well as continuing as chief executive of the Telegraph Group.Hollinger, which publishes the Daily and Sunday Telegraph, announced… Continue reading Hollinger Appoints Colson As Chief Operating Officer
GMG Radio has promoted Julian Carter to the position of director of sales, following the departure of Jon Hewson earlier this year.Carter, who was previously deputy group sales director, will take responsibility for developing sales across GMG’s portfolio of five regional stations and numerous digital services.Reporting directly to Shaun Bowron, group operations director, Carter will… Continue reading GMG Radio Appoints Carter Director Of Sales
Major US cable and DSL providers added a combined total of more than two million high-speed internet subscribers in the third quarter of 2003, according to the latest figures from Leichtman Research Group.Subscribers to MediaTel Insight can access more national and international media analysis, forecasts and news by visiting the site.
Chrysalis Group has posted a strong set of financial results for the twelve months to August and says that it has made a strong start to the current financial year. Fresh from the success of overtaking Capital 95.8FM with its Heart 106.2 station in London, Chrysalis has today revealed a substantial jump in pre-tax profits,… Continue reading Chrysalis Profits Surge As Outperformance Continues
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
Capital Radio was seen in the spotlight yesterday with shares rising by 9.03% despite the announcement that revenues were down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September.However, the group says it is now seeing signs of slight improvement in the UK advertising sector and chief executive, David Mansfield,… Continue reading Sharewatch: Capital Radio Boosted By Advertising Optimism
