October brought good news to Channel Five which continued to carve out place in the terrestrial television marketplace with revenues rising 4.3% year on year.The channel has benefited from the popularity of soaps such as Home and Away and its new upmarket image is continuing to be a hit with advertisers.There was less good news… Continue reading TV Market Round Up – October 2003
Pay for performance group, Espotting Media, has secured online travel and leisure provider lastminute.com to carry listings on its sites across the UK, France, Germany, Spain and Italy.The deal will see a lastminute.com branded pop-under page served to users leaving certain channels of the site without purchasing, and will display Espotting’s top five keyword specific… Continue reading Espotting And Lastminute Launch European Ad Campaign
There were further signs of an upturn in the advertising market during November as industry bodies reported increased revenues and media bosses pronounced themselves content with the pace of growth. 2003 has been a mixed year but it is ending on a high note and indications for the next twelve months are broadly positive. Jerry… Continue reading INSIGHTanalysis: Media Healthcheck – November 2003
Outdoor advertising continued to perform strongly in the three months to September with revenue increasing by 6.6% year on year to more than £195 million, according to the latest figures from the Outdoor Advertising Association. The data for the third quarter represents an increase of 9.5% for the first nine months of the year and… Continue reading Q3 Gain Makes Outdoor The UK’s Fastest Growing Medium
The European online display advertising market will grow by 12.5% to â‚Ź793 million in 2003 and almost double by 2008 to â‚Ź1.4 billion, according to a new report from Forrester Research. Forrester defines online display advertising as banner ads, sponsorships, slotting fees, interstitials and rich media. The combined revenue from these formats is expected to… Continue reading European Online Display Market To Double By 2008
Radio advertising revenues in the US declined by 1.0% during October, as weak local spend more than offset the gain from the national sector. According to figures from the Radio Advertising Bureau (RAB), quoted by Merrill Lynch, local adspend fell by 2% year on year during the month, whilst national was up by 1%. This… Continue reading US Radio Revenues Dip By 1% During October
The increasing popularity of Freeview amongst upmarket viewers is beginning to have an effect on the UK’s main terrestrial channels, which have seen their share of lucrative ABC1 adult audiences decline. The recently launched digital terrestrial television service, which offers 30 channels for a one-off payment of around £60, is believed to be attracting large… Continue reading Freeview Tempts Upmarket Viewers From Terrestrial
Capital Radio was seen in the spotlight yesterday, up 2.06% despite widespread profit taking following yesterdays surge in the market.Elsewhere, Pearson fell 2.19% as investors considered its high US – exposure in the light of continued weakness in the dollar.The media sector also digested news from Merril Lynch, which revealed major media advertising pacing in… Continue reading Sharewatch: Capital Rises Despite Profit Taking
ITV1 and BBC One have unveiled their Christmas schedules as they compete for viewers in the increasingly competitive multi-channel marketplace.ITV1’s Christmas programming will include the finalé of Pop Idol, which will reveal who will follow in Will Young’s footsteps. There will also be a World Idol special, which will see winners from around the world… Continue reading ITV And BBC Get Festive With Christmas Schedule Launches
The youth market has long been the holy grail for advertisers seeking to target lucrative and impressionable consumers. This is particularly the case for technology marketers armed with the assumption that the youth market is dominated by early adopters, who are easily impressed by the latest products.However, new research from the ROAR consortium shows that… Continue reading Feature: Don’t Throw Youth At The Problem
