More Industry News articles

Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%. Future says that the first four months of the second half continue the trends outlined in the company’s… Continue reading Future Network Sees Ad Revenues Up 9%

Carlton and Granada were seen under pressure yesterday after Deutsche Bank downgraded their stocks to hold, citing the revised £100 million savings target which it considered to be priced in. The stocks fell 1.27% and 2.17% respectively on heavy trading after reaching year highs on Wednesday.Shareholders in Conrad Black’s Hollinger International are reportedly “next to… Continue reading Sharewatch: Carlton And Granada Rise On Positive Noise

Yell is launching its first ever television advertising campaign to support the launch of its directory enquiry service, 118 247.The campaign, created by Abbot Mead Vickers BBDO, will form part of a £2 million integrated marketing initiative, which also includes a range of regional radio and newspaper activity featuring James Nesbitt of ITV’s popular drama… Continue reading Yell Launches First Ever TV Advertising Campaign

JCDecaux has launched two new networks of 12-sheet advertising columns in city centres across the country.The new networks have been designed specifically to target shoppers and were previously part of the contractor’s 6-sheet network. This is the first time that advertisers will be able to utilise handpicked column locations to maximise their retail impact.The special… Continue reading JCDecaux Launches New Column Sites In City Centres

ISBA has warned that the launch of tabloid-sized versions of existing broadsheet newspapers carries a potential sting for advertisers.The industry body claims that advertisers should not be forced to foot the bill for reformatting the layout and type size of broadsheet advertisements that need to be scaled-down so they work in the new compact size.The… Continue reading ISBA Warns Of Tabloid Sting For Broadsheet Advertisers

Graham Duff, the recently appointed managing director of ITV Sales, has drawn up a shortlist of three candidates for the job of sales director at Carlton and Granada’s newly merged sales house.It is understood that Carlton Sales managing director, Steve Platt, his second in command, Gary Digby, and Granada Sales managing director, Simon Pardon, are… Continue reading Duff Draws Up Shortlist For ITV Sales Director Role

Mobile internet access is continuing to rise, according to new figures from the Mobile Data Association (MDA).According to the MDA, a total of 897 million page impressions were viewed during October 2003 through 02, Orange, T-Mobile and Vodafone.The continued growth in WAP useage has been attributed to the continued success of downlaodable ringtones.The huge numbers… Continue reading Mobile Internet Use Continues To Rise

Hachette Filipacchi has revealed that its teen title ELLEgirl will be published on a monthly basis from February 2004 in response to demand from readers and advertisers.The move will see Clare Irvin move from her role as editor of Sugar to become consultant editor of ELLEgirl, which has been published bi-monthly since June when Hachette… Continue reading Hachette To Take ELLEgirl Monthly In The New Year

Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%.Future says that the first four months of the second half continue the trends outlined in the company’s first… Continue reading Future Network Sees Ad Revenues Up 9%

Digital marketing company, ValueClick, has poached DoubleClick’s director of account management, Vanessa Kent, to take up the role of corporate development director.The newly created position will see Kent work to develop a new account management process for ValueClick’s technology and media divisions. She will also oversee client relationships and will be responsible for presenting products… Continue reading ValueClick Appoints New Corporate Development Head