Capital Radio was seen in the spotlight yesterday with shares rising by 9.03% despite the announcement that revenues were down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September.However, the group says it is now seeing signs of slight improvement in the UK advertising sector and chief executive, David Mansfield,… Continue reading Sharewatch: Capital Radio Boosted By Advertising Optimism
The IPA will next week launch an extensive media neutral advertising campaign to promote its forthcoming Effectiveness Awards to communications agencies.The two week campaign, created by the Fallon Agency, will use the strapline ‘If it doesn’t work, it doesn’t win’ to raise awareness of the fact that the 2004 competition is now open to all… Continue reading IPA Uses Outdoor To Promote Effectiveness Awards
Capital’s alternative music station Xfm is launching an outdoor advertising campaign to raise awareness of Christian O’Connell’s breakfast show.The creative, which mimic’s the poster for Quentin Tarantino’s latest movie Kill Bill, will run across a range of magazines including Time Out, Metro Life, Evening Standard Metro, Guardian Guide, Times Knowledge and the Observer Music Monthly.The… Continue reading Xfm Launches Outdoor Campaign To Push Breakfast Show
The advertising industry has warned the Government against combating the growing problem of obesity with a ban on fast food commercials and has called instead for a long running campaign to promote healthier lifestyles.Giving evidence to the Health Select Committee yesterday, Andrew Brown, director general of the Advertising Association, said: “What is needed in the… Continue reading Advertisers Warn Against Ban On Fast Food Commercials
The management board of ITV plc has appointed a headhunter to find an independent non-executive chairman for the group that will result from the completed merger of Carlton and Granada early next year. The Zygos Partnership, a headhunting firm set up last year, is understood to have been asked to find a chairman to replace… Continue reading ITV Plc Appoints Headhunter To Find New Chairman
It has been a weak year for Capital Radio, with revenues down by 3.9% and pre-tax profits off by 18.0% in the twelve months to September, the company has announced this morning.Despite the protracted weak markets, the group says that it is now seeing signs of slight improvement in the UK advertising sector. Chief executive… Continue reading Weak Ad Conditions Push Capital Radio Profits Down 18%
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading DTV To Reach A Quarter Of Homes Globally By 2008
Pay for performance advertising group, Espotting, has been appointed to provide its search and content across ITV’s portfolio of sites, replacing Overture.The deal will see Espotting provide its search functionality and contextual advertising technology across ITV’s sites. In addition the group will integrate its listings on approximately 45 ITV programme sites.Espotting’s listings will also be… Continue reading Espotting Secures ITV For Search Deal
Granada Enterprises has secured Mini to sponsor its new autumn drama series Between The Sheets, following the car brand’s successful association with Cold Feet earlier this year.As part of the campaign Mini will feature idents offering advice and guidance on relationships, with the strapline “a Mini guide to romance.” The campaign will run across the… Continue reading Granada Secures Mini For Drama Sponsorship
BBC Magazines has revealed that its new food title, Olive, will launch later this month aimed at cosmopolitan readers aged between 25 and 44.The magazine is being carefully targeted at the “white plate generation”, consumers who have embraced restaurant culture and are looking to recreate their favourite food easily and stylishly at home. According to… Continue reading BBC Unveils New Food Title
