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Worldwide advertising expenditure will rise by 1.7% this year and by 3.2% in 2004, driven by a stronger market in the United States, according to the latest Ad Barometer report from Interdeco. The figures concur with recent commentary that conditions in Europe are weaker, whilst the US markets continue to show more positive growth. European… Continue reading Global Advertising Forecasts From Ad Barometer

The growing popularity of digital outdoor products was highlighted at the annual outdoor ad show, Inside Outdoor.During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media.Digital technology was at the heart of proceedings and… Continue reading Inside Outdoor Heralds Arrival Of Digital

The growing popularity of digital outdoor products was highlighted at the annual outdoor advertising show, Inside Outdoor. During the show, held at Islington’s Business Design Centre, a broad range of delegates including outdoor specialists, advertisers and media and creative agencies discussed new developments in outdoor and ambient media. Digital technology was at the heart of… Continue reading Outdoor Ad Show Celebrates Digital Advances

BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive. According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple… Continue reading Murdoch’s Son Lands Top Job At BSkyB

BSkyB is bracing itself for a torrent of shareholder unrest following the appointment of James Murdoch, son of group chairman Rupert Murdoch, as its new chief executive.According to Sky, James Murdoch was appointed following the unanimous recommendation of a four-member nomination committee of non-executive board members. As a result the board had the simple choice… Continue reading Murdoch’s Son Lands Top Job At BSkyB

Until now, text messaging has been generally regarded as a leisure time pursuit primarily used to communicate with friends. However, it also has value in the workplace and the Mobile Data Association has taken steps to gauge this. In a poll of 300 UK business managers, the MDA found that 40% send SMS messages as… Continue reading Mobile Industry Assesses Potential Of Business Texting

Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising. Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers. Prior to… Continue reading MGN Appoints New Director Of Advertising

The Advertising Association’s Food Advertising Unit (FAU) has condemned Labour MP Debra Shipley’s latest attempt to ban the advertising of junk food to children as an unsatisfactory “quick fix” solution.Earlier today Shipley introduced a ten minute rule bill which aims to: “ban the advertising of high fat, high sugar and high salt content food and… Continue reading AA Refutes Calls To Ban Food Ads To Kids

Mirror Group Newspapers has appointed Clare Dove as its new Director of Advertising.Dove, who will take up the position in January next year, will have responsibility for the ad sales operations of the Daily Mirror, Sunday Mirror and the People. She will report to Ellis Watson, General Manager of Mirror Group Newspapers.Prior to joining the… Continue reading MGN Appoints New Director Of Advertising

Online analysis group, Hitwise, has launched a new lifestyle tool which will enable advertisers to track the profiles of UK internet users across more than 2,500 websites.In partnership with business solutions group, Experian, Hitwise hopes to enable marketers to understand their online customer base more.Based on a sample of over 70,000 panellists, Hitwise Lifestyle overlays… Continue reading Hitwise Launches New Lifestyle Tool