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The perception that women are more extravagent spenders than men does not hold true online, judging from new research into internet shopping habits. According to a survey carried out for online financial services company directline.com, UK men are seven times more likely than women to spend £1,000 online. This supports the findings of Continental Research… Continue reading Men Are Big Online Spenders, Says Study

Flytxt has secured Ford to launch an extensive digital and direct marketing campaign to promote awareness of its new Ka.The campaign, which has been developed by digital agency Wunderman, will target young female drivers looking to purchase their first car. The promotion will offer consumers the chance to win a shopping spree to New York.The… Continue reading Flytxt Secures Ford For Mobile Marketing Campaign

US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September

The latest ABC circulation figures for the six months to October 2003 seem to reveal that The Independent‘s recent decision to launch a tabloid trial version for commuters in the London metropolitan area has paid off for the paper (see Independent Reveals Details Of Tabloid Launch).The new downsized format, which sells alongside the existing broadsheet… Continue reading ABC National Newspaper Round-Up October 2003

US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Men Are Big Online Spenders, Says StudyThe perception that women are more extravagent spenders than men does not hold true online, judging from… Continue reading MediaTelINSIGHT: US Radio Revenues Rise 4%

Cross-media group Emap this morning released a confident set of first half financial results, reporting pre-tax profits up by 9% to £94 million on turnover up by 7% to £509 million. Chief executive Tom Moloney is confident that the company will meet its full-year targets and says that new product developments and recent acquisitions are… Continue reading Emap Profits Jump 9%, Aided By Strong Consumer Mags

ITV Partners Carlton and Granada were seen in focus yesterday after confirming that Graham Duff will head up ITV combined sales operation following the completion of the long awaited £4.5 billion merger. Carlton rose by 2.62%, whilst Granada was seen up by 1.76% (see Duff Appointed To Head Up Merged ITV Sales House).Meanwhile, BSkyB dipped… Continue reading Sharewatch: ITV Partners Slide As Sales Chief Is Announced

Granada Enterprises has secured First Choice holidays to sponsor the third series of ITV’s popular reality game show, I’m A Celebrity Get Me Out Of Here.The deal will see First Choice sponsor all aspects of the series, which returns to ITV1 and ITV2 next year. The agreement also includes a brand presence on the show’s… Continue reading Granada Secures First Choice For Celebrity Sponsorship

Emap is gearing up for the launch of Capital 95.8 FM’s new breakfast show by signing Kiss 100 breakfast host Bam Bam for a further three years.Spurning interest from other stations, Bam Bam will stay with Kiss 100 to host the flagship breakfast show until at least January 2007.Commenting on the new contract, Andy Roberts,… Continue reading Emap Gears Up For Breakfast Battle With Capital

ITV has confirmed that Graham Duff has been appointed managing director of its merged sales operation.Duff, currently chief executive of Granada Enterprises, will lead the integration of Carlton and Granada’s sales operations following the completion of their long awaited £4.5 billion merger early next year (see Advertising Industry Consulted On ITV Merger Remedy).The new role… Continue reading Duff Appointed To Head Up Merged ITV Sales House