Aegis Group has appointed Carat International chief executive, Jerry Buhlmann, to head up its European media operations.Buhlmann will take up the new position with immediate effect and will oversee the group’s media communications, marketing consultancy and research operations across the Europe, Middle East and Africa region.Buhlmann has worked with Aegis for thirteen years and was… Continue reading Aegis Appoints Carat Chief To Head Up European Operations
The difficult economic conditions are still putting the squeeze on marketing budgets and with an increasing number of advertisers shopping around to get more for their money, Rick Weir, marketing director of Hi-Tech Solutions, explains why the bar media industry is in high spirits…‘You must be crazy!’ was the initial reaction to advertising in pub… Continue reading NewsLine Column: High Spirits In The Bar Media Industry
Regional newspaper publisher, Northcliffe Newspapers, is sizing up a bid for 27 newspapers in the Greater London area and has applied for consent from the Department of Trade and Industry (DTI).The titles are owned by Independent News & Media (INM), publisher of the Independent national newspaper. INM has already agreed to sell the titles to… Continue reading Northcliffe Looks At Independent London Papers Bid
Media Audits Group is continuing its aggressive expansion with the promotion of Nick Sparey to the role of managing director of global consulting.The group, which has been providing advertisers with global media consultancy for over 10 years, has enjoyed significant growth recently. In the last few months it has launched services to clients in Poland,… Continue reading Sparey To Lead Global Consulting At Media Audits Group
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by US trade magazine AdAge. AdAge says that this increase in spend shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions. During 2001, marketing spend declined by 2.6%… Continue reading Global Marketing Spend Rises 7% In 2002
The majority of 18 to 34 year olds value free time above commercial commodities such as cars and jewellery, according to new research from British Telecom.The study, commissioned by BT’s 118 500 directory enquiry service, claims that a new social grouping, labelled the ‘now’ generation has less than an hour of free time each day.… Continue reading Research Identifies New Generation Of Consumers
US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). Online spend reached $1.7 billion in Q2 and $3.3 billion across the whole of… Continue reading US Online Advertising Revival Continues In Q2
Regional newspaper publisher, Northcliffe Newspapers, is sizing up a bid for 27 newspapers in the Greater London area and has applied for consent from the Department of Trade and Industry (DTI). The titles are owned by Independent News & Media (INM), publisher of the Independent national newspaper. INM has already agreed to sell the titles… Continue reading Northcliffe Looks At INM London Papers Bid
Viacom Brand Solutions is launching a campaign on behalf of the Electoral Commission to promote political awareness across its flagship MTV channel.The national campaign will launch on 15 November with the stapline ‘Turn opinion into action’. It will feature a number of creative executions specially designed by the Viacom Brand Solutions team.The initiative includes a… Continue reading VBS Launches Youth Awareness Drive To Boost Voting
Global advertising network, Interpublic Group, has reported a third quarter loss of $327.1 million, as it moves into the early stages of its ‘turnaround programme’. The loss on continuing operations was even higher at, $416.2 million. The difference comes from the $89.1 million made on the sale of NFO WorldGroup to TNS in May this… Continue reading Interpublic Losses Continue In Restructure
