The Telegraph Group has announced that Steve Ford has taken up the position of executive of its display advertising team.Ford, previously deputy advertising manager of the Weekly Telegraph, will report directly to display group head, Lloyd Best. He will take responsibility for a group of agencies including John Ayling and Associates, Red Media and Burkitt… Continue reading Ford Joins Telegraph Group’s Display Advertising Team
BSkyB’s digital satellite service will reach almost nine million homes in four years’ time, whilst cable is left trailing, according to the latest projection from Merrill Lynch analysts.Also On MediaTelINSIGHT Today….Advertising Association UK Display ForecastsUK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the… Continue reading MediaTelINSIGHT: BSkyB To Reach Almost 9m Subs By 2008
The UK inflation rate recorded a surprise dip last month, according to the latest figures from the Office Of National Statistics.The underlying rate of inflation, which excludes mortgage interest payments, dropped to 2.7% in October, down from 2.8% in the previous month. The fall was mainly caused by a slower rise in house prices than… Continue reading UK Inflation Records Surprise Dip In October
Metro International is launching its first ever pan-European advertising campaign with £500,000 worth of activity running across the CNN International news network.The campaign, which breaks on CNN this week and runs to the end of the year, is aimed at the European advertisers and business leaders that Metro International is targeting as part of its… Continue reading Metro Launches First Pan European Ad Campaign
The media sector was dominated by speculation of acquisition activity in the newspaper market following a wave of management departures at Hollinger International.Hollinger, which publishes the Daily and Sunday Telegraph, announced the departures yesterday in the wake of a investigation by US regulators over its recent admission that it filed false statements to the Securities… Continue reading Sharewatch: Hollinger Fiasco Weighs On Sentiment
Pre-tax profits at GWR Group almost trebled during the six months to September, up from £2.2 million in H1 2002 to £6.4 million this time. Sales at the group, which owns Classic FM, have improved at a faster rate than the industry as a whole, with UK radio advertising revenues up by 5% versus around… Continue reading GWR Profits Treble With Strong Local Group Performance
Clear Channel has secured Midland Expressway Limited for a major advertising campaign to increase public awareness of Britain’s first tolled motorway ahead of its scheduled launch early next year.The centrepiece of the campaign, which was planned and bought by Starcom Worldwide, will be a billboard by the M6 at Fort Dunlop. It will serve as… Continue reading Clear Channel Brings Midland Expressway To Fort Dunlop
UK display advertising will grow by just 0.5% this year, before shooting up to 6.3% growth during 2004, according to the latest set of quarterly forecasts from the Advertising Association (AA). Display growth so far this year has been weak, at just 0.7% and 0.4% for the first two quarters respectively. Moving into Q3, the… Continue reading Advertising Association UK Display Forecasts
Nickelodeon is to support the release of Sega’s new Billy Hatcher and the Giant Egg video game with a promotional campaign and a competition offering children the chance to win a range of prizes.The competition, brokered by Viacom Brand Solutions and Target NMI, forms part of combined six-figures package of sponsorship, advertising and promotions to… Continue reading Viacom Brokers Sega Sponsorship For Nickelodeon Channel
The latest long-term UK advertising forecasts, published by the Advertising Association, are shown below. The figures were published in October 2003 and include a high (optimistic) and low (pessimistic) scenario. UK Total Advertising Long Term Forecasts High Option Low Option Revenue (£m) Growth Revenue (£m) Growth 2003 13,376… Continue reading Long Term UK Ad Growth Forecasts From The AA
