Commercial radio received a further boost today with news that it has secured a 7% share of display advertising for the first time.The latest figures from the Advertising Association show that investment in radio advertising including sponsorship and promotions increased by 6.3% in the three months to September, compared to growth of just 0.2% for… Continue reading Radio Secures Record Share Of Display Advertising
The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales, despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann. This is a little stronger than the growth figures predicted for most other major European advertising markets.Also On MediaTel Insight Today…Coen Raises US Advertising Growth ForecastsUniversal McCann’s chief advertising prognosticator, Robert… Continue reading MediaTelINSIGHT: UK To Lead European Ad Growth
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half.This H2 ad revenue growth… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann
The number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone, according to new figures from communications watchdog Oftel. The research shows that broadband adoption rates are now running at record levels, with more than 40,000 households and businesses installing high-speed internet services every week. The… Continue reading UK Broadband Connections Pass Key 3 Million Mark
A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3
The market for equipment used to access the web is expected to grow by 30% this year, as the popularity of broadband services continues to drive up internet penetration. According to a new report from In-Stat/MDR, the internet access device (IAD) market will grow at an overall annual rate of 15.5% between 2002 and 2007.… Continue reading Internet Access Device Sales Boosted By Broadband
Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce (see Festive… Continue reading Half Of Western European Net Users To Shop Online By 2004
