More Industry News articles

US technology publishing advertising page volumes declined by 5.1% during October, according to the latest trading figures from United Business Media (UBM). This is one of the smallest declines for many months and is the continuation of an improving trend (see US Technology Publishing Ad Pages Drop 12% In August) During October, UBM’s CMP Media… Continue reading US Hi-Tech Publishing Ad Volumes Still Improving

Marks and Spencers has appointed specialist digital content development group, Captive Audience, to trial in-store marketing in the run up to Christmas.As part of the deal Marks and Spencers will unveil a network of digital screens in five of its flaship stores this month.The screens will display 25 second infomercials on 25 key gifting products… Continue reading Marks And Spencers Trials In Store TV Ads

The worldwide market for integrated digital televisions (iDTVs) is forecast to exceed 26 million units by 2008, up from an estimated 1.5 million in 2003, according to a new study by IMS Research. Currently, over half of total iDTV shipments have been to Japan, with the US and the UK each accounting for less than… Continue reading Global iDTV Take-Up To Be Boosted By Digital Terrestrial

Nearly a quarter of all marketing departments have been let down by websites crashing half way through their advertising campaigns, according to new research from technology group CatchFIRE.The study claims that various technical difficulties with websites often reduce marketing effectiveness and damage corporate reputations. It follows high profile failures such as the launch of the… Continue reading Website Problems Reduce Marketing Effectiveness

UK online retail sales grew by 50% year on year to £1.1 billion during October, according to the latest figures from the Interactive Media in Retail Group (IMRG). This is also a 36% rise over September’s sales and could be the start of a Christmas surge for the e-retail sector. The IMRG is forecasting that… Continue reading UK Online Retail Will Double To £3.3bn This Christmas, Says IMRG

Richard Desmond, publisher of the Express newspapers, is understood to have instructed his financial advisors to put together a bid for The Telegraph, amid increasing interest in the assets of the paper’s owner Hollinger International.Daily Mail & General Trust is also understood to be among a group of interested parties that have already approached Lazard,… Continue reading Desmond Puts Together Bid For Telegraph Titles

European consumers will spend â‚Ź9 billion online on this year’s Christmas shopping, almost as much as US consumers, according to a new report by Forrester Research. Europe’s 166 million regular online shoppers are expected to spend 24% of 2003’s total online retail expenditure in the run up to Christmas, totalling â‚Ź9 billion. In the same… Continue reading European Christmas Online Retail To Hit €9bn, Says Forrester

Capital Radio is to buy London urban radio group, Choice FM, for around £15 million, it announced this morning. Capital already owns 19% of the Choice group, which it acquired in September 2001 for £3.3 million.Choice operates two Hip Hop and R&B-based stations – 96.9FM in south London, which has been broadcasting since 1990, and… Continue reading Capital Radio Takes Choice FM For £15 Million

BT and Yahoo! are launching the second phase of the £10 million advertising campaign to promote their new co-branded BT Yahoo! internet service as it rolls out to narrowband users for the first time.The campaign, created by Clemmow Hornby Inge, breaks on Friday with three new television executions featuring the fictional Jimmy and Mikey characters… Continue reading BT And Yahoo! Extend Service To Narrowband Users

The increasing popularity of high speed broadband services helped push the number of ISP subscriptions up by 4.1% year on year during September, according to new figures from the Office Of National Statistics (ONS). The latest Index of Internet Connectivity report shows that the number of people connected to ISPs rose by 0.8% month on… Continue reading Broadband Continues To Drive Internet Uptake