Viacom Brand Solutions has secured Sega to sponsor its new show Wildboyz in order to promote its new Worms 3D game.The series, which begins later this month features Steve-O and Chris Pontius from infamous stunt show Jackass. The show will follow them around Africa where they will perform “wince worthy stunts involving native wild animals.”The… Continue reading Viacom Secures Sega For MTV Sponsorship
Losses at Telewest fell by 25% in the third quarter of 2003 as the cable firm sought to build on its customer base and free itself from crippling debts.Telewest said yesterday that turnover was up 1% to £339 million in the three months to September while operating losses were slashed by 73% to £17 million.… Continue reading Telewest Losses Narrow In Third Quarter
Emap’s fortnightly women’s magazine More is launching a viral email campaign which invites readers to download a virtual boyfriend.Readers will be emailed a link to a microsite, The desktop boyfriend then sends an email and photo every day. However, inevitably as the relationship unfolds, the boyfriend deteriorates and after two weeks an email from More… Continue reading More Launches Virtual Boyfriend Viral Campaign
Future Publishing has promoted Andy Sutcliffe to the position of publishing director of its London titles, which include Total Film, Bang and Metal Hammer.Sutcliffe, who was previously group publisher at Future, will take responsibility for building Future’s London portfolio. He will take overall responsibility for all London titles and work closely with Jacquie Duckworth, who… Continue reading Future Appoints Sutcliffe To Head Up London Titles
Granada Enterprises has successfully launched three new interactive advertising campaigns, reflecting its commitment to the medium.The ads, for Honda, Ford and BSkyB are the first to air on ITV1 and ITV2 since the broadcaster secured a deal with Sky Interactive to develop its interactive advertising portfolio (see ITV Launches New Interactive Platform For Viewers).The new… Continue reading ITV Unveils New Interactive Ads
The Daily Telegraph is launching a specially commissioned Christmas luxury goods supplement, sponsored by cruise liner group, Cunard.The 48-page stand alone magazine, put together by the Telegraph Magazine’s editorial team, was specially devised for Cunard and reflects the increasing popularity of sponsorship led editorial.The supplement will feature full-colour, full-page ads for luxury brands including Louis… Continue reading Telegraph Launches Luxury Christmas Supplement
The Radio Authority has awarded the new local licence for Glasgow to Saga 105.2 FM, after considering applications from thirteen contenders.Saga Radio will feature easy listening music, mixed with news and lifestyle oriented speech designed to cater for the tastes and interests of listeners aged 50 years and over.According to Saga, the adult population of… Continue reading Saga Secures Glasgow Licence
French media and telecoms firm Vivendi Universal has announced a 59% drop in third quarter sales following structural changes at the group. Vivendi reported sales of €5.90, down from €14.55 in the same period last year. The 2002 figure included revenues from units such as Veolia Entertainment and Vivendi Universal Publishing which have since been… Continue reading Sales Slide As Vivendi Sheds Assets
Earnings at Rupert Murdoch’s News Corporation more than doubled in its first quarter with the media conglomerate’s movie unit reporting the largest growth. The company posted a net profit of $422 million in the three months to the end of September, up from $162 million in the same period last year (see Price War Drives… Continue reading Film Sales Lift News Corp Profits
Losses at Telewest fell by 25% in the third quarter of 2003 as the cable firm sought to build on its customer base and free itself from crippling debts. Telewest said today that turnover was up 1% to £339 million in the three months to September while operating losses were slashed by 73% to £17… Continue reading Telewest Losses Narrow In Third Quarter
