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Gaming currently accounts for only a small proportion of European mobile entertainment revenues but it is a growing sector that will be worth â‚Ź3 billion by 2008, according to a report by Analysys. The emergence of Java handsets prompted the development of colour arcade games which have attracted considerable interest from consumers. The mobile industry… Continue reading Mobile Games Set For Big Future, Says Analysys

Almost two-thirds of American internet users plan to research or purchase gifts online during the 2003 holiday season with those in high income households most likely to turn to the web for Christmas presents and ideas. The fourth quarter accounts for over half of full-year sales for some retailers and online traders will be encouraged… Continue reading Consumers Prepare For An Online Christmas

High-speed data penetration will reach 30% in the US by the end of 2005, according to growth forecasts from Merrill Lynch. In a synopsis of the North American broadband landscape, the broker claims that high-speed data services were in 19.3% of US homes at the the end of the third quarter. It is thought that… Continue reading North American Broadband Forecasts From Merrill Lynch

Despite competition from other media, US newspaper sales are holding up well and more than half of the adult population still reads a daily paper, according to the Newspaper Association of America (NAA). The latest Competitive Media Index (CMI) shows that the average daily circulation for newspapers tracked in the Audit Bureau of Circulations’ Fas-Fax… Continue reading US Newspaper Circulation Remains Stable

BSkyB remained the media sector’s big story yesterday as investors continued to assess the likely impact of the appointment of James Murdoch on the group (see Murdoch’s Son Lands Top Job At BSkyB).Murdoch junior has already launched a high profile charm offensive aimed at disgruntled shareholders and has already held meetings with Merrill Lynch and… Continue reading Sharewatch: BSkyB Falls On Dynastic Concerns

The latest British Business Survey 2003 into the media consumption habits of business professionals makes invaluable reading for advertisers and planners seeking to connect with this elusive and wealthy group.Business professionals are categorised as those with an average income of just under £50,000 and an average age of 42. Around 75% of within this group… Continue reading Feature: Breaking In To Business Market

The Internet Advertising Bureau (IAB) has launched its first ever integrated marketing push to raise awareness and understanding of the medium.The landmark campaign, which marks the first unified campaign to promote online as a key marketing ingredient, will feature the strapline: “Online: The interactive ingredient”.The campaign aims to communicate to advertisers, media planners and agencies… Continue reading IAB Launches First Ever Marketing Campaign

Concerns over the inexperience and intentions of new BSkyB chief executive James Murdoch are likely to prolong uncertainty at the company, according to city analysts.The appointment of Murdoch, youngest son of media baron Rupert, has irked shareholders concerned that the family may be exerting too great an influence at the satellite broadcaster.Merrill Lynch believes that… Continue reading BSkyB Coronation Could Cause Disruption

Granada Enterprises has secured Woolworths to sponsor ITV’s annual National Music Awards show.The show, which is to be shown next week, will be broadcast on both ITV1 and ITV2. The event, which is in its second year, was held at London’s Carling Apollo and was hosted by Amanda Holden.The deal was negotiated by Tanya Krempel… Continue reading Granada Secures Woolworths For Music Sponsorship

Hachette Filipacchi’s flagship fashion title, Elle, has secured Levis to sponsor its annual style awards.The sponsorship deal follows Levi’s support for the Elle/Levi 501 commissioned exhibition of Helena Christensen’s first solo photographic exhibition.The six-figure sponsorship deal will launch in January and will run in issues throughout 2004. It will include a joint event logo, editorial… Continue reading Elle Secures Levis For Style Award Sponsorship