Seven Publishing is launching a new monthly food title, Delicious, which will be dedicated to catering for consumers who are passionate about food.The new magazine, which is the first monthly title to enter the food market since 1989, will focus on creating simple, easy, tasty meals as part of a busy lifestyle. It will have… Continue reading Seven Publishing Launches Delicious New Food Title
Revenues at outdoor advertising group JCDecaux fell by 2.7% in the third quarter, as conditions in Europe remained weak. However, the company is seeing some signs of an advertising recovery in the US. This is in line with first half comments made in September.Revenues from billboard advertising declined most sharply, down by 7.0. Street furniture… Continue reading JCDecaux Revenues Dip In Q3 As Europe Remains Tough
The standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) launched a new initiative to promote global consistency. The two groups are hoping that the development of a set of standard formats will make online as easy to plan,… Continue reading Industry Bodies Herald Standard Online Ads
Emap has secured a cross-platform advertising deal with Electronic Arts to promote the launch of the new Need For Speed Underground computer game across its range of Max Power branded media.The promotional activity runs until January next year across Max Power‘s magazine, online, SMS and live event platforms. It will give the performance car magazine’s… Continue reading Max Power Feels The Need For Speed With Electronic Arts
Worldwide revenues from on-premise web conferencing are set to rise from $361 million in 2003 to $1.5 billion by 2007, according to a new report from the Radicati Group. As the technology improves, increasingly executives are turning to video conferencing via the web in order to save on corporate travel expenses. Anxiety over air travel… Continue reading Web Conferencing Revenues To Rise Fourfold By 2007
Profits at Richard Desmond’s media group, which publishes the the Daily Express and Daily Star, fell by more than 50% last year, according to accounts filed at Companies House.It is reported that pre-tax profits at Desmond’s holding company, RCD1 slumped to £8.9 million in 2002 from £20.8 million the year before.Margins were affected by the… Continue reading Profits Down At Richard Desmond’s Media Group
The BBC has launched a new marketing campaign to promote its six recently launched digital television channels and help the Government reach its target of analogue switch off by the end of this decade.The new campaign, which goes live across television, radio and online properties, follows on from last year’s highly successful autumn and Easter… Continue reading BBC Drives Digital Channels With New Ad Campaign
Emap has secured a multi-platform advertising deal with Clear Channel Entertainment to promote Shania Twain’s forthcoming UK tour across its range of Magic branded media.The deal will include promotional activity across Magic TV, Magic North Network, Magic Digital and Magic online. Clear Channel will also be promoting the tour across Emap’s Hallam FM, Metro Radio… Continue reading Magic Secures Multi-Platform Deal With Clear Channel
Granada Enterprises has announced that Network Q is extending its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire, with the launch of a free game on the programme’s website.The online sponsorship will include homepage branding at www.millionairetv.com and a dedicated area to promote the benefits of purchasing used cars from Network… Continue reading Granada Secures Network Q For Extended Millionaire Deal
The drive towards Broadband Britain is in danger of stalling as consumers become increasingly confused and angry over the rising tide of spam, viruses and pop-up advertising.A new year-long study from the Work Foundation and the Broadband Stakeholder Group suggests that regular internet users are being put off adopting broadband because the time they spend… Continue reading Dark Side Of Internet Keeps Broadband Britain At Bay
