BBC Magazines is to to build on the success of its Top Gear Turbo title with the launch of another special issue targeting 10 to 14 year old boys with an interest in cars.The one-off issue will hit the news-stands today with a cover price of £1.95. It will include a range of news, features… Continue reading BBC Magazines Extends Top Gear Brand With Special Issue
BSkyB will this week embark on its biggest promotion since the launch of Sky Digital five years ago, with a £20 million advertising campaign to push its Sky Plus personal video recording service.The integrated through-the-line campaign is part of a major strategic move to use Sky Plus to drive the satellite broadcaster’s subscriptions towards the… Continue reading BSkyB Launches £20 Million Campaign To Promote Sky Plus
Times Newspapers is to part company with its group advertising director, John Trickett, who is stepping down at the end of this month after five years in the job.News of Trickett’s departure comes just weeks after a review of the group’s senior management structure and the appointment of Mike Gordon to the newly created position… Continue reading Times Parts Ways With Advertising Head After Shake-Up
You don’t need to have entered the MediaTel Group Sports Quiz yet to win a sought-after digital radio now – courtesy of Opus.Send an email to [email protected] to tell us:How many goals will be scored in this weekend’s Premiership games?(Sat Oct 18 and Sun Oct 19) – all completed games apply. See fixtures below.Include your… Continue reading MediaTel Group Sports Quiz – Bonus Question
Two of the leading newspaper publishers in the US have reported a rise in profits for the third quarter as signs abound of a recovery in the advertising market. Gannett, which owns USA Today and several hundred regional titles, said that profits were up 5% to $279 million in the three months to the end… Continue reading Gannett & Dow Jones Prosper In Q3
Granada Enterprises has secured distance learning provider Computeach to sponsor a range of sports programming on the ITV News Channel.The deal will see Computeach break bumpers run during the ITV News Network sports reports on Friday and Saturday nights. Branding will also appear on the channel’s Football Extra programme and on the half-hour sports bulletins… Continue reading Granada Secures Sponsor For ITV News Channel
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year. The lastest comprehensive figures issued by Jack Myers… Continue reading INSIGHTanalysis: Prospects Remain Good For US Ad Market
Virgin Radio has secured Nescafé Original as the new sponsor of its flagship Pete and Geoff Breakfast Show from November this year.The twelve-month deal is intended to position Nescafé as an essential part of the morning routine. It marks the return of one of Virgin Radio’s oldest commercial partners, which first advertised on the station… Continue reading Virgin Radio Wakes Up Listeners With Nescafé Original
The jury is out on whether public access wi-fi is a potential moneyspinner or a lame duck technology. Things should clarify in 2004 as the infrastructure develops and market consolidation continues. Wi-fi hardware shipments increased by almost 50% in the three months to June, evidence that WLAN solutions are finding favour in the marketplace (see… Continue reading Crucial Year Ahead For Wi-Fi Services
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.Also On MediaTel Insight Today…Crucial Year Ahead For Wi-Fi… Continue reading MediaTelINSIGHT: Prospects Remain Good For US Ad Market
