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Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. The media agency reflects on the growth of advertising and subscription revenues in the region and foretells a bright future for a number of sleeping giants.Also On… Continue reading MediaTelINSIGHT: Television Fortunes Rising In The East
The Competition Commission has approved the purchase of thirteen Independent News & Media titles in the Greater London area by Newsquest but has blocked the transfer of eight others, the Department of Trade & Industry revealed today.Earlier this year, INM agreed to sell its entire portfolio of regional newspapers to US-owned Newsquest for £60 million.… Continue reading Commission Agrees To Partial Sale Of INM Regionals
Mobile entertainment services will generate over $27 billion by 2008 and will have over 2.5 billion users, according to new research from mobile industry analysts, ARC Group. In the early stages of development, mobile music will be the main market driver, with further impetus from mobile gaming and applications. “Musical content adds to the attractiveness… Continue reading Mobile Entertainment To Make A Big Impression
Carlton communications was the big story in the market yesterday as the it finally bowed to shareholder pressure and accepted that Michael Green should not take the role of chairman designate at the newly merger ITV plc. The stock was seen up 3.39%.However, reports that Carlton directors have told shareholders they were wrong to force… Continue reading Sharewatch: Carlton Rises As Green Is Ousted
US mobile service operators generated revenues of $41.4 billion in the first half of 2003, up from $36.7 billion in the same period last year, according to the Cellular Telecommunications & Internet Association (CTIA). It is now twenty years since the first cellular call was made and statistics show that mobile subscribers are using their… Continue reading US Wireless Market In Expansion Mode
The Observer is launching a television and radio advertising campaign to support the latest edition of its Body Uncovered series.The new supplement follows the success of the paper’s Crime Uncovered magazine and examines the relationship we have with our bodies. It includes a range of content dedicated to health and wellbeing, as well as the… Continue reading The Observer Promotes Body Uncovered Supplement
Marketers and pay-TV operators looking for the next boom area would do worse than to set their sights on Asia Pacific, judging from a new study by ZenithOptimedia. Television In Asia Pacific To 2012 reflects on the growth of TV advertising and subscription revenues in the region and foretells a bright future for a number… Continue reading Television Fortunes Rising In The East
Cautious optimism in the media and advertising markets has become ‘reduced pessimism’ in the latest Bellwether report from the IPA. The Q3 2003 survey shows that on the whole marketing budgets are still being cut, but by fewer companies than in the previous report*.As with most previous Bellwether reports, the predominant response from marketers is… Continue reading Feature: Reduced Pessimism Despite Continued Cuts
BARB’s decision to appoint Bjarne Thelin, director of planning at Carlton Television, to succeed Caroline McDevitt as chief executive of the audience research body has come as a major surprise to senior industry figures.It had been expected that the job would be handed to Hugh Johnson, head of commercial marketing and research at Channel 4,… Continue reading Eyebrows Raised Over New BARB Chief Executive
