Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley.Also On MediaTel Insight Today…US Ad Market Looks A Little Brighter, Says Initiative ChiefConditions in the US advertising markets are starting to look ‘a little brighter’, according to… Continue reading MediaTelINSIGHT: Agencies Decoupled From Ad Revenue Cycle
IPC’s fortnightly teenage title Mizz has secured a marketing partnership with Simon and Schuster publishing, which will offer readers a free cover-mounted book.The free books, featured with November’s edition of the magazine, are written by American author Phyllis Reynolds Naylor and will follow the trials and tribulations of a young girl called Alice through her… Continue reading Mizz Secures S&S For Marketing Partnership
Conditions in the US advertising markets are starting to look ‘a little brighter’, according to Initiative Media’s CEO, Alec Gerster. In a conference call with Merrill Lynch analysts, Gerster said that although the ‘tone’ of the ad market is improving, it remains uneven and there does not appear to be a swell in demand prior… Continue reading US Ad Market Looks A Little Brighter, Says Initiative Chief
Contrary to received wisdom, advertising revenues are becoming a less significant factor in the financial performance of global advertising and media agencies, according to analysts at Morgan Stanley. In an industry overview report, the broker advises investors that agencies have become decoupled from the advertising revenue cycle. This is a result of changes in the… Continue reading Agencies Decoupled From Ad Revenue Cycle, Says Morgan Stanley
The mobile games market will be worth â‚Ź1.65 billion in 2006, up from just â‚Ź0.46 billion in 2003, according to a new study from the Wireless World Forum (W2F). The forecast is at the conservative end of the range of recent figures from other groups, which have predicted revenues as high as â‚Ź38.1 billion over… Continue reading W2F Produces Conservative Mobile Gaming Forecasts
Free digital television and radio service, Freeview, has celebrated its first year of sales by revealing that between 1.7 and 2.1 million households now receive the service. Since January this year sales of Freeview boxes have been running at an average of 100,000 per month, placing it amongst the fastest-growing consumer electronics product ever. The… Continue reading Freeview Celebrates First Birthday With Record Sales
The standardisation of online advertising formats came a step closer today as the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) launched a new initiative to promote global consistency. The two groups are hoping that the development of a set of standard formats will make online as easy to plan,… Continue reading Industry Bodies Herald Standard Online Ads
Worldwide revenues from on-premise web conferencing are set to rise from $361 million in 2003 to $1.5 billion by 2007, according to a new report from the Radicati Group. As the technology improves, increasingly executives are turning to video conferencing via the web in order to save on corporate travel expenses. Anxiety over air travel… Continue reading Web Conferencing Revenues To Rise Fourfold By 2007
The growth of non-terrestrial television channels continues to put pressure on the major terrestrial stations, with ITV in particular showing continued audience share declines. According to the latest Trends In Television report from the IPA, ITV’s share of viewing continues to inch downwards with a slight 0.4% points year on year drop to 23.2% in… Continue reading ITV’s Share Of Viewing Dips Again In Latest IPA Report
BSkyB was seen in focus with reports that shareholders are preparing to register a protest vote against Lord St John of Fawsley at the satellite broadcaster’s forthcoming annual meeting over his role as the company’s senior non-executive director. The stock was up by 1.26% yesterday.Meanwhile, WPP remained in the spotlight up by 2.32% after reporting… Continue reading Sharewatch: BSkyB Could Face Shareholder Unrest
