Radio advertising revenues were flat in the US during August with 5% growth in national sales offset by a 2% decline in local revenues, according to new figures from the Radio Advertising Bureau (RAB).Also On MediaTel Insight Today…Publishers To Assess Changing Shape Of NewspapersThe decision by the owners of The Independent to introduce a tabloid… Continue reading MediaTelINSIGHT: US Radio Advertising Update
Non-broadcast advertising very rarely breaks the guidelines for marketing to children, according to new research from the Advertising Standards Agency.The latest survey into the compliance rate of marketing communications targeted at consumers under 16 shows that just 1% of non-broadcast ads aimed at children broke the current ASA guidelines during July this year.The study confirmed… Continue reading Children’s Ads Show Compliance With ASA Guidelines
Carlton and Granada remained in focus yesterday as the market continued to ponder the implications of the broadcasters’ planned £4.2 billion merger, which was given the go ahead by Trade and Industry Secretary, Patricia Hewitt, last week (see ITV Cleared To Merge With Sales Houses Intact).The ITV partners are currently hammering out detailed merger plans… Continue reading Sharewatch: Carlton And Granada Still Buoyed By Merger
Richard Desmond is understood to have been forced to delay his plans to launch a free-sheet newspaper in London until February next year.Reports suggest that Desmond’s Express Newspapers is awaiting the outcome of a Government investigation into the owner of the Metro morning freesheet before its starts work on the launch of the title.The Office… Continue reading Desmond Delays Plans To Launch London Free-Sheet
Chrysalis-owned Heart 106.2 has secured Ocado to take advantage of its first ever combined breakfast and drivetime sponsorship package.The campaign breaks next Monday and runs for thirteen weeks promoting the key customer benefits of the Ocado online supermarket service to Heart 106.2’s listeners in the London area.The activity will include sponsorship sweepers throughout the breakfast… Continue reading Heart Secures Combined Breakfast And Drivetime Sponsor
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties.Delivering last night’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in the… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
Heart 106.2 has been named the most listened to radio station in London by the controversial GfK Broadcast Media Survey.The results of the new audience measurement system, developed by Kelvin MacKenzie’s Wireless Group, show that listeners in the London area tune in to the Chrysalis-owned station for longer than they do 95.8 Capital FM.Data for… Continue reading GfK Survey Names Heart As Most Listened To London Station
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
The Daily Telegraph has secured Eurostar to launch an innovative advertising campaign to promote its faster business service using the paper’s Alex cartoon strip.The campaign, which begins later this month, is designed to encourage business travellers to France and Belgium to switch to Eurostar.Peattie & Taylor will produce a series of bespoke cartoons, forming the… Continue reading Telegraph Launches Cartoon Campaign To Promote Eurostar
