Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year.The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest proportion… Continue reading Marketers Fail To Target Surge Of Silver Surfers
Yahoo! UK & Ireland is launching a competition to win £30,000 worth of free media space in an attempt to promote creativity in online advertising and integrated marketing campaigns.The competition is part of a wider initiative that will see the portal host a series of workshops for the online advertising industry, which it claims has… Continue reading Yahoo! Promotes Creativity With Media Space Give Away
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN).Also On MediaTel Insight Today…Almost One Third Of Global Internet Access Is BroadbandNew figures from Point Topic show that as of… Continue reading MediaTelINSIGHT: Media’s Advertising Model Under Threat
Broadcasters should start to seek alternatives to their traditional advertising-based revenue models in order to combat the ad-skipping facility offered by personal video recorders (PVRs) and, more significantly, the rise of home media networks (HMN). A report from consulting firm Booz Allen Hamilton warns that home media networks (the convergence of digital media into a… Continue reading Media’s Advertising Revenue Model Under Threat, Says Report
New figures from Point Topic show that as of September this year, over 30% of the world’s internet access lines were broadband, via either DSL, cable modem or other broadband platforms. The number of worldwide DSL lines hit 53 million by the end of September and is on target to surpass 60 million by the… Continue reading Almost One Third Of Global Internet Access Is Broadband
Advertisers are still failing to target older internet users despite research which shows that the number of so-called silver surfers has increased by almost 30% since September last year. The latest figures from Nielsen//NetRatings reveals that there are currently 11.5 million people aged 55 and over using the internet in Europe. Sweden has the highest… Continue reading Advertisers Fail To Target Surge Of Silver Surfers
Online search revenues will help drive US digital marketing expenditure to $16 billion by 2008, representing 4% of the total marketing budget, according to Forrester Research. The group says that US marketers are planning to increase budgets by 5% in 2004, with many intending to move spend away from direct mail and trade promotions toward… Continue reading Digital Marketing To Take 4% Of Budgets By 2008, Says Forrester
US magazine advertising revenues rose by 6.8% during October, to reach $1.8 billion, according to the latest figures from the Publishers Information Bureau (PIB). Advertising page volumes, on the other hand, were down by 3.2% year on year. In the year to date, ad revenues were up by 8.7% at $14.7 billion, whilst ad pages… Continue reading US Magazine Advertising Rises 7% In October
The worldwide market for digital set-top boxes is poised for growth after a slow 2002, with box shipments expected to reach 74.8 million units by 2008, from an estimated 36.4 million in 2003. According to a new report from IMS Research, much of the growth will come from the Asia Pacific region, specifically China and… Continue reading DTV To Reach A Quarter Of Homes Globally By 2008
ITV partners Carlton and Granada were seen in the spotlight, up 3.44% and 3.64% respectively. Analysts believe the surge was due to hopes of an advertising rebound in the television sector.Elsewhere, Cable & Wireless was seen in focus, up 9.75% after the group announced a return to operating profit. Although some analysts believe the stock… Continue reading Sharewatch: ITV Partners Rise On Ad Rebound
