The majority of 18 to 34 year olds value free time above commercial commodities such as cars and jewellery, according to new research from British Telecom.The study, commissioned by BT’s 118 500 directory enquiry service, claims that a new social grouping, labelled the ‘now’ generation has less than an hour of free time each day.… Continue reading Research Identifies New Generation Of Consumers
Viacom Brand Solutions is launching a campaign on behalf of the Electoral Commission to promote political awareness across its flagship MTV channel.The national campaign will launch on 15 November with the stapline ‘Turn opinion into action’. It will feature a number of creative executions specially designed by the Viacom Brand Solutions team.The initiative includes a… Continue reading VBS Launches Youth Awareness Drive To Boost Voting
Capital Radio has confirmed that Emma Forbes is to quit its flagship London station just weeks after the launch of her new breakfast show.Forbes, who joined Capital 95.8 FM just seven months ago from rival London station Heart 106.2, has asked to be released from her contract after reportedly being told she was not guaranteed… Continue reading Capital Confirms Forbes To Quit Flagship London Station
Vehicle advertising specialist, Hub Ads, is expanding its operations with the launch of a new office in Brighton.The group, which promotes a range of products including non-rotating hubcaps, is opening the new office in response to a growth in demand for its range of products. It will be headed up by Andrew Morris and will… Continue reading HubAds Expands Operations With New Brighton Office
Virgin Radio has promoted Brian Commins to the role of sponsorship and promotions director with immediate effect.The new role will see Commins lead a team of eight with responsibility for all non-spot activity for the station including the high profile Pete and Geoff Breakfast show.The promotion is the second in less than a year for… Continue reading Virgin Radio Promotes Commins To Oversee S&P Activity
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by AdAge. The US trade magazine says that this increase shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions.Also On MediaTel Insight Today…US Online Advertising Revival Continues In… Continue reading MediaTelINSIGHT: Global Marketing Spend Rises 7% In 2002
Advertising and marketing spend rose by 7.1% in 2002, according to a survey of the top 100 marketers compiled by US trade magazine AdAge. AdAge says that this increase in spend shows how the world’s leading marketers ‘weathered’ slow growth and the uncertain global economic and political conditions. During 2001, marketing spend declined by 2.6%… Continue reading Global Marketing Spend Rises 7% In 2002
US online advertising revenues continued to show a return to growth during the second quarter of the year, with expenditure up by 14% year on year, according to the latest report from the Internet Advertising Bureau (IAB), compiled by PricewaterhouseCoopers (PwC). Online spend reached $1.7 billion in Q2 and $3.3 billion across the whole of… Continue reading US Online Advertising Revival Continues In Q2
The perception that women are more extravagent spenders than men does not hold true online, judging from new research into internet shopping habits. According to a survey carried out for online financial services company directline.com, UK men are seven times more likely than women to spend £1,000 online. This supports the findings of Continental Research… Continue reading Men Are Big Online Spenders, Says Study
US radio advertising revenue rose by 4% year on year during September, boosted by a strong national expenditure, according to the latest figures from the Radio Advertising Bureau (RAB). National spend jumped by 13% during the month, whilst local was up by just 2%. Across the whole of the third quarter, total revenues were up… Continue reading US Radio Revenues Rise 4% During September
