Granada Enterprises has announced that Network Q is extending its sponsorship of ITV’s flagship quiz show Who Wants To Be A Millionaire, with the launch of a free game on the programme’s website.The online sponsorship will include homepage branding at www.millionairetv.com and a dedicated area to promote the benefits of purchasing used cars from Network… Continue reading Granada Secures Network Q For Extended Millionaire Deal
Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association. The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30… Continue reading WAP Figures Top 30 Million Per Day In September
A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company.The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new ITV… Continue reading Senior Carlton Executive To Oversee ITV Integration
Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought
Advertisers and media owners have welcomed Ofcom’s proposal to introduce a new self-regulatory system for broadcast advertising.The plan would see the new super regulator contract out the rules governing television and radio advertising to the Advertising Standards Authority, which would widen its existing remit from press and outdoor to cover consumer advertising complaints across all… Continue reading Industry Welcomes Move Towards Broadcast Self-Regulation
A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company. The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new… Continue reading Senior Carlton Executive To Oversee ITV Integration
GWR has appointed Jim Cruickshank as group marketing director with responsibility for helping to drive audience growth across its portfolio of radio brands.Cruickshank, formerly marketing and commercial director at Norwich Unions’s online property business, will oversee marketing activities across The Mix, Planet Rock, Core and The Storm. He will also handle trade marketing for GWR’s… Continue reading GWR Appoints Cruickshank As Group Marketing Director
Profits at Omnicom, the world’s largest advertising company, rose by 7% in the three months to the end of September, reflecting the general upturn in the global media economy. The US-based group, which owns the TBWA and BBDO agencies, said that third quarter profits came to $135.3 million, up from $126.1 million a year earlier.… Continue reading Omnicom Revenues Rise At Home And Abroad
Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association.The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30 million,… Continue reading WAP Figures Top 30 Million Per Day In September
Revenues at WPP, the world’s third largest communications group, exceeded £1 billion in the third quarter as the global advertising recovery gathered momentum. The company said today that revenues, in constant currencies, rose 10% to £1.03 billion reflecting the acquisition of Cordiant Communications (see WPP Completes Cordiant Acquisition) and the weakness of the dollar. On… Continue reading WPP Enjoys Healthy Third Quarter
