Yahoo! UK and Ireland has recruited Freeserve’s head of advertising operations, Lisa Mundy, as part of the ongoing expansion of its pan-European sales team.Mundy will take up the newly created position of head of European operations and will work to ensure the smooth delivery of campaigns across a range of Yahoo! properties.She will report directly… Continue reading Yahoo! Expands Sales Team With More Key Appointments
The decision by the owners of The Independent to introduce a tabloid version of the newspaper seems to have paid off with reports suggesting that total circulation has increased by as much as 30,000 per day. Ivan Fallon, the CEO of Independent News & Media will give the lowdown on the new format at the… Continue reading Publishers To Assess Changing Shape Of Newspapers
Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest
The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement
The Economist is the best read magazine amongst senior corporate and financial decision makers, according to new research carried out by Ipsos-RSL.The latest Global Capital Markets Survey 2003 shows that the magazine is particularly popular in the world’s largest and most successful organisations, banks and financial institutions.The research reveals that the Economist is read by… Continue reading Economist Comes Out Top With Corporate Decision Makers
Viacom Outdoor has launched an extensive outdoor advertising campaign to promote Disney’s new animated film Finding Nemo across the London Underground Tube network.The campaign will include a special wrap-around poster at Waterloo station, which will feature aquatic characters from the film in an attempt to give tube users the sensation of walking on the sea… Continue reading Viacom Outdoor Rolls Out Finding Nemo Campaign
Independent Television Commission chief executive, Patricia Hodgson, has criticised the level of responsibility given to Ofcom and has urged the new super regulator to focus on its competition duties. Delivering last nightÂ’s annual New Statesman lecture, Hodgson warned against the dangers of Ofcom becoming tied up in the range of regulatory responsibilities set out in… Continue reading Hodgson Calls On Ofcom To Focus On Competition Duties
Richard Desmond is understood to have been forced to delay his plans to launch a free-sheet newspaper in London until February next year.Reports suggest that Desmond’s Express Newspapers is awaiting the outcome of a Government investigation into the owner of the Metro morning freesheet before its starts work on the launch of the title.The Office… Continue reading Desmond Delays Plans To Launch London Free-Sheet
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
Chrysalis-owned Heart 106.2 has secured Ocado to take advantage of its first ever combined breakfast and drivetime sponsorship package.The campaign breaks next Monday and runs for thirteen weeks promoting the key customer benefits of the Ocado online supermarket service to Heart 106.2’s listeners in the London area.The activity will include sponsorship sweepers throughout the breakfast… Continue reading Heart Secures Combined Breakfast And Drivetime Sponsor
