The Daily Telegraph has secured Eurostar to launch an innovative advertising campaign to promote its faster business service using the paper’s Alex cartoon strip.The campaign, which begins later this month, is designed to encourage business travellers to France and Belgium to switch to Eurostar.Peattie & Taylor will produce a series of bespoke cartoons, forming the… Continue reading Telegraph Launches Cartoon Campaign To Promote Eurostar
News Corporation chief Rupert Murdoch has professed himself more than satisfied with the performance of the company and claims to have no intention of stepping down. Speaking at News Corp’s AGM in Adelaide this week, Murdoch said that the group was “very confident” of meeting its earnings targets given the encouraging outlook. “All the signs… Continue reading Murdoch Spurred On By Improving Economy
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers.Also On MediaTel Insight Today…Wireless To Rule The Roost But Fixed Lines Have A FutureRevenues from mobile phones in Europe will soon overtake those of the total fixed line… Continue reading MediaTelINSIGHT: Top Agencies To Enjoy Recovery
Despite rising revenues, the New York Times Company has reported a 15% drop in third quarter earnings. The US publisher cited an increase in the cost of newsprint and health care as being primarily responsible for the decline. Advertising revenue rose by 4.9% in September but this could not compensate for falls in July and… Continue reading New York Times Reports Earnings Slump
Satellite television group BSkyB was seen up 1.11% yesterday, despite shareholders forcing News Corp chairman, Rupert Murdoch, to withdraw a controversial share options package for senior executives.Media analysts have reportedly suggested that the shareholder unrest may weaken Murdoch’s attempts to have his youngest son James replace outgoing BSkyB chief executive, Tony Ball.Meanwhile, WPP continued to… Continue reading Sharewatch: BSkyB Climbs Despite Shareholder Unrest
The IPA will hold a special one day conference next month for agencies, media owners and research groups to discuss what measurement tools will be used to underpin the media industry in the future.The event, which takes place on 18 November at the Dorchester Hotel in London, aims to examine how the changing relationship between… Continue reading IPA Conference To Address Future Of Media Measurement
The advertising outlook is improving and the leading agencies are well positioned to take advantage of the market situation in 2004, according to analysis by Lehman Brothers. Despite mixed signals, the investment bank asserts that conditions for advertising and marketing services are picking up, especially in the US and Asia. This means that 60% of… Continue reading Top Agencies To Enjoy The Fruits Of Recovery
The Economist is the best read magazine amongst senior corporate and financial decision makers, according to new research carried out by Ipsos-RSL.The latest Global Capital Markets Survey 2003 shows that the magazine is particularly popular in the world’s largest and most successful organisations, banks and financial institutions.The research reveals that the Economist is read by… Continue reading Economist Comes Out Top With Corporate Decision Makers
Almost three-quarters of young Europeans are online and 16 to 24 year olds are more likely to use newfangled methods of communication than older consumers, according to Forrester Research. A study of internet usage in seven European countries found that 74% of young people are online compared to just 45% of more mature citizens. The… Continue reading Young Europeans Embrace The Net
US adspend is growing at a faster rate than anticipated and is predicted to reach £164 billion this year. The prognosis is for continued strong media performance in the election year of 2004, before a slowdown begins. However, 2006 is shaping up to be a rebound year.Also On MediaTel Insight Today…Crucial Year Ahead For Wi-Fi… Continue reading MediaTelINSIGHT: Prospects Remain Good For US Ad Market
