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ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September. Commentators are talking of a continued cautiousness in the advertising market partly as… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

Capital Radio has appointed Jane Bardsley as its new head of commercial marketing, following the recent restructure of its senior management team.Bardsley, who has a twelve month contract covering maternity leave for Juliet Browse, will focus on trade marketing and public relations for the group’s seven brands: Capital FM, Century FM, Capital Gold, Xfm, Choice,… Continue reading Capital Radio Appoints New Head Of Commercial Marketing

Granada’s Men & Motors channel has secured Tracker vehicle recovery systems for its first ever TV ad campaign.The campaign breaks later this month and will see Tracker exclusively promoted across the specialist motor channel. The activity consists of a range of 30-second commercial combined with a viewer competition based around the channel’s coverage of the… Continue reading Granada Secures Tracker For Men & Motors Ad Campaign

Granada Enterprises has secured foreign exchange company Travelex as the exclusive broadcast and online sponsor of ITV1’s coverage of this year’s Rugby World Cup.The integrated deal incorporates all aspects of ITV1’s coverage of the tournament, which takes place in Australia between 10 October and 22 November, including live matches, highlights, promotional marketing and the soon… Continue reading Granada Secures Travelex For ITV Rugby Sponsorship

NatMags’ glossy monthly title for women, Company, has secured FreshLook Colour Contact Lenses to sponsor this year’s High Street awards.The sponsorship package includes full sponsorship of the competition, which will launch in the September edition of Company to find the best brands on the high street. The competition will be promoted by an editorial survey,… Continue reading Company Secures FreshLook For High Street Awards

ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Also On MediaTel Insight Today…Three-Way Battle For Mobile Football RightsVodafone and BSkyB have joined… Continue reading MediaTel Insight: ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley

Flextech television’s Soap Addicts show has secured a unique sponsorship agreement with Sky’s interactive betting channel, Fancy a Flutter.The deal, which runs for the whole of August, will include Fancy a Flutter branding at the beginning and end of the show, which airs on Challenge TV weekdays at 11.30am and 4pm, as well as during… Continue reading Flextech Secures Fancy a Flutter For Interactive Sponsorship

The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003

IPC Ignite, the men’s lifestyle and entertainment division of IPC Media, has appointed Kevin Heery as head of its online operations.Heery will be responsible for implementing IPC Ignite’s entire internet strategy and will work to develop commercial partnerships with third parties. He will also manage the online team to deliver revenue from internal projects.He will… Continue reading IPC Ignite Appoints Heery To Lead Online Division

Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend