Personal video recorders are having far less impact on viewing habits than was once predicted and currently pose no significant threat to television advertising, according to executives at this year’s Media Guardian Edinburgh International Television Festival.ITV’s marketing and commercial director, Jim Hytner, was just one of a number of senior industry figures to dismiss “doomsday”… Continue reading MGEITF 2003: PVRs Fail To Revolutionise TV Viewing
The value of the Premiership highlights package acquired by the BBC has been thrown into question as it emerged that a rival broadcaster could snap up ‘near-live’ rights to Saturday and midweek games.Earlier this month the BBC successfully bid £105 million to secure Premiership highlights for three years starting with the 2004/5 season. The deal… Continue reading BBC’s Catch Of The Day Tainted By New Football Package
Commercial radio saw adspend increase by 3.3% year on year to £144 million during the second quarter of 2003, as advertisers continued to flock to more cost-effective forms of marketing, according to the latest figures from the Radio Advertising Bureau (RAB).This sixth consecutive quarter of growth has been driven by FMCG brands, which have increased… Continue reading FMCG Brands Drive Growth In Commercial Radio Revenue
The US advertising market grew by almost 7% in the first half of 2003, confirming industry views that a recovery is in the offing. Fifteen of the sixteen media categories examined by TNS Media Intelligence/CMR experienced gains with cable television recording the largest percentage increase.Also On MediaTel Insight Today…Bronfman Dismisses Rival’s Bid For VUEEdgar Bronfman… Continue reading MediaTel Insight: US Adspend Rises 6.8% In First Half
Edgar Bronfman Jnr, vice-chairman at Vivendi Universal, has called on directors to accept his bid for the group’s US entertainment assets rather than merge with TV network NBC. The media giant aims to raise $14 billion from the sale of the film studios, cable channels and theme parks that make up Vivendi Universal Entertainment (VUE).… Continue reading Bronfman Dismisses Rival’s Bid For VUE
News Corporation has announced that it has sold its shareholding in Japanese satellite broadcaster Sky Perfect Communications in a deal worth $227 million. The media giant said that its 8.1% stake in Sky Perfect had been sold to the company’s exisiting shareholders, namely Sony, Fuji Television and trading house Itochu. The divestment follows the disposal… Continue reading Murdoch Walks Away From Japanese TV Scene
The long awaited merger of ITV giants Carlton and Granada will have little impact if the two companies are forced to divest their sales houses, according to analysts at Lehman Brothers. Advertisers and rival broadcasters claim that the merger, in its proposed form, is unacceptable because it will result in the creation of a single… Continue reading ITV Merger Likely To Be Watered Down, Says Lehman Brothers
Capital Radio was seen in the spotlight yesterday, rising 5.97%. However, dealers have attributed the increase to a squeeze in low volume trading.Elsewhere, BSkyB was also in focus, up 2.13% following chief executive, Tony Ball’s, tour de force at last weekend’s International Television Festival, in which he made numerous bullish comments about the Sky and… Continue reading Sharewatch: Capital Radio Rises As Traders Squeeze
Channel Five has secured Cadbury Fingers as the sponsor its new family movie strand, in deal thought to be worth £1.7 million over the next 12 months.The deal comprises promotional spots around all films scheduled on Saturday and Sunday afternoons, with titles including The Addams Family, Flubber and the movie premiere of animated children’s favourite,… Continue reading Five Secures Cadbury For Film Sponsorship Deal
British broadcasters need to take more risks if they are to produce international television hits to rival The Sopranos and Sex And The City, according to Chris Albrecht, chief executive of subscription-funded US cable channel HBO.Delivering The Worldview Address at this year’s Media Guardian Edinburgh International Television Festival, Albrecht, who oversees all of HBO’s original… Continue reading MGEITF 2003: HBO Boss Calls Form More Risky UK Television
