BBC Magazines has joined forces with Dorling Kindersley publishing to create a new development title for children aged between two and five.The new 24-page monthly publication, entitled My First Magazine, will be based around concepts developed in Dorling Kindersley’s pre-school range of books and will attempt to introduce young readers to the world around them… Continue reading BBC Magazines Teams With DK Publishing For New Title
The BBC has announced that a two part special of its hit comedy, The Office, will be screened on its flagship BBC1 station this Christmas.BBC director of television, Jana Bennett, said the series had gained a “huge and loyal” fan base when it appeared on BBC2, but explained the Corporation had decided to screen the… Continue reading BBC1 To Screen The Office This Christmas
Capital Radio has appointed Jane Bardsley as its new head of commercial marketing, following the recent restructure of its senior management team.Bardsley, who has a twelve month contract covering maternity leave for Juliet Browse, will focus on trade marketing and public relations for the group’s seven brands: Capital FM, Century FM, Capital Gold, Xfm, Choice,… Continue reading Capital Radio Appoints New Head Of Commercial Marketing
Granada’s Men & Motors channel has secured Tracker vehicle recovery systems for its first ever TV ad campaign.The campaign breaks later this month and will see Tracker exclusively promoted across the specialist motor channel. The activity consists of a range of 30-second commercial combined with a viewer competition based around the channel’s coverage of the… Continue reading Granada Secures Tracker For Men & Motors Ad Campaign
Granada Enterprises has secured foreign exchange company Travelex as the exclusive broadcast and online sponsor of ITV1’s coverage of this year’s Rugby World Cup.The integrated deal incorporates all aspects of ITV1’s coverage of the tournament, which takes place in Australia between 10 October and 22 November, including live matches, highlights, promotional marketing and the soon… Continue reading Granada Secures Travelex For ITV Rugby Sponsorship
Vodafone and BSkyB have joined Hutchison Whampoa in bidding for the rights to show Premiership football highlights on mobile phones from next year, according to reports this week. Hutchison secured the mobile rights for £35 million back in June 2001 and is keen to retain the contract in order to popularise its third generation service… Continue reading Three-Way Battle For Mobile Football Rights
NatMags’ glossy monthly title for women, Company, has secured FreshLook Colour Contact Lenses to sponsor this year’s High Street awards.The sponsorship package includes full sponsorship of the competition, which will launch in the September edition of Company to find the best brands on the high street. The competition will be promoted by an editorial survey,… Continue reading Company Secures FreshLook For High Street Awards
Guardian Media Group has agreed a deal to take full control of Trader Media Group, publisher of the car magazine AutoTrader. TMG which owns 70 publications in the UK and Ireland also has operations in Italy, Holland and South Africa. As the company is valued at £1.14 billion, GMG will pay almost £600 million for… Continue reading GMG Buys Up AutoTrader Publisher
The US hot-spot service market will be worth in excess of $800 million by 2007, according to a study by research firm Parks Associates. The findings are based on consumer surveys and interviews with service providers conducted for Public Hot Spots: Moving beyond Road Warriors, a recent report on the state of the Wi-Fi market… Continue reading Hot-Spot Service Revenues To Grow As Market Demand Increases
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Also On MediaTel Insight Today…Three-Way Battle For Mobile Football RightsVodafone and BSkyB have joined… Continue reading MediaTel Insight: ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
