The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA).Also On MediaTel Insight Today…Oftel’s BT Ruling Should Bring Down Dial-Up Internet CostsThe cost of unmetered dial-up internet access… Continue reading MediaTel Insight: Advertising Association Quarterly Display Forecasts
IPC has announced it is to launch Better Digital Photography as a stand alone monthly magazine.The title, which was initially trailed as a one-off issue, contains a mix of product reviews and informative, easy-to-follow how-to-guides. The magazine will come with a free CD-Rom offering interactive imaging tutorials./p>Commenting on the new launch, Alex Robb, publisher of… Continue reading IPC Launches New Photography Title
Trinity Mirror was seen in focus as last week’s biggest decliner, down 3.62% as the Financial Times reports the group is set to shed several hundred jobs as part of a shake-up in its advertising, administrative and distribution operations.Elsewhere the Cordiant take-over saga limped onwards as the troubled ad group’s shares were de-listed.Investors also considered… Continue reading Sharewatch: Trinity Falls Ahead Of Job Losses
Holsten Pils is launching a £16 million marketing campaign, incorporating outdoor posters, press advertising and special build outdoor sites across the UK.The press ad campaign for the beer, which will feature the strapline, “It’s What’s Inside that Counts”, will run across FHM, Loaded, Maxim, Q and Four Four Two from August to December.The campaign will… Continue reading Holsten Launches Cross-Media Ad Campaign
RAJAR’s decision not to introduce electronic measurement in the immediate future has received the support of 63% of media industry figures, according to a recent MRG poll.The study of 130 Media Research Group members reveals that the majority of industry professionals are reluctant to see RAJAR adopt the Arbitron Portable People Meter or the Radiocontrol… Continue reading Research Reveals Support For RAJAR
The European Commission is prepared to take steps to stop BSkyB retaining exclusive live rights to English Premiership football matches, according to weekend press speculation. Broadcasting contracts are now up for renewal and in a bid to allay charges of anti-competitive behaviour, the Premier League has split the available games into gold, silver and bronze… Continue reading EC Could Obstruct New Sky Football Deal
First half revenue growth at UK outdoor advertising company, Maiden Group, is expected to be at the top end of the previously forecast 3-5% range, the group has announced.However, it also noted that the difficult trading conditions have continued into the second quarter of the year and that forward visibility remains limited, with monthly performances… Continue reading Maiden Sees Continuing Weak Conditions In First Half
The UK’s display advertising market grew by just 0.7% in the first quarter of the year, but is set to steadily improve over the next year, according to the latest forecast figures from the Advertising Association (AA). Display expenditure was £2.0 billion in Q1 2003, the lowest level since the first quarter of 2002. Spend… Continue reading Advertising Association Quarterly Display Forecasts
The UK’s largest newspaper group, Trinity Mirror, is set to axe several hundred jobs in its advertising, administrative and distribution operations, according to reports. The Financial Times believes the job losses will be announced at the end of the month as part of a strategic review by the group’s new chief executive, Sly Bailey. It… Continue reading Trinity Set To Cut Jobs In Strategic Review
The European Commission is prepared to take steps to stop BSkyB retaining exclusive live rights to English Premiership football matches, according to weekend press speculation.Broadcasting contracts are now up for renewal and in a bid to allay charges of anti-competitive behaviour, the Premier League has split the available games into gold, silver and bronze packages.However,… Continue reading EC Could Obstruct New Sky Football Deal
