Viacom’s new cross-platform media division, Viacom Plus, has secured a ground-breaking £3.5 million campaign to advertise Heinz’s new frozen snack brand across its media and retail properties.The campaign is significant as it marks a media first with Viacom Plus developing both the media strategy and creative, as well as running the campaign on its various… Continue reading Viacom Teams With Starcom For Landmark Heinz Deal
Virgin Radio has appointed former Capital Radio marketing director, David Andrews, to head up its marketing team, as it increases its efforts to attract new listeners in the face of growing competition.The newly created role will see Andrews take on responsibility for the strategic direction of Virgin Radio’s marketing. He will also oversee the planning… Continue reading Virgin Radio Appoints Former Capital Marketing Chief
Vodafone live! has teamed up with Thomson Directories to provide mobile phone users with information about amenities and services in their area, a move which is set to revolutionise SMS advertising.The new location-based text message and WAP service will offer Vodafone users a variety of information on their local area by using satellite tracking technology.… Continue reading Location-Based Services To Revolutionise SMS Ads
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Commentators are talking of a continued cautiousness in the advertising market partly as a… Continue reading ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues.Also On MediaTel Insight Today…Western European Mobile Market Will Hit Saturation By 2007The number of mobile users worldwide will surpass two billion… Continue reading MediaTel Insight: Multichannel Consumers Demand More Content
The emergence of the ‘multichannel consumer’ – an evolutionary descendant of the online consumer – is leaving media companies with the costs of providing integrated cross-channel content with virtually no associated upswing in revenues. Forrester Research has identified this new consumer profile after tracking the changing behaviour and demographic of the online consumer that was… Continue reading Multichannel Consumers Demand More Content But Offer Little Revenue
US magazine advertising revenues increased by 7.9% year on year in July, reaching $1.2 billion, according to the latest figures from the Publishers Information Bureau (PIB). Whilst revenues rose, the number of advertising pages was more or less flat during the month, down 0.2% at 14,696. In the year to date, ad revenues rose by… Continue reading US Magazine Ad Revenues Climb 8% In July
The number of mobile users worldwide will surpass two billion by 2007, although the growth rate between now and then will slow almost to a standstill, according to projections from InStat/MDR. This ‘catastrophic slowdown’ comes as penetration in western Europe approaches 83.6% in 2007 – a virtual saturation point in the market. As a result,… Continue reading Western European Mobile Market Will Hit Saturation By 2007
Vodafone and BSkyB have joined Hutchison Whampoa in bidding for the rights to show Premiership football highlights on mobile phones from next year, according to reports this week. Hutchison secured the mobile rights for £35 million back in June 2001 and is keen to retain the contract in order to popularise its third generation service… Continue reading Three-Way Battle For Mobile Football Rights
The US hot-spot service market will be worth in excess of $800 million by 2007, according to a study by research firm Parks Associates. The findings are based on consumer surveys and interviews with service providers conducted for Public Hot Spots: Moving beyond Road Warriors, a recent report on the state of the Wi-Fi market… Continue reading Hot-Spot Service Revenues To Grow As Market Demand Increases
