IPC’s flagship interior’s title, Homes and Gardens, is undergoing a major revamp ahead of its September issue.The re-design will be centred around larger pages, with more photography and features, as well as a new logo. Homes & Gardens will promote its new look through a variety of events over the coming months in an attempt… Continue reading IPC Gives Homes And Gardens A Makeover
The number of media companies going bust in the UK fell by 14% year on year in the second quarter, according to the latest data from business solutions company Experian. The group surveyed 34 different industry sectors and found that only 10 recorded a rise in business failures during the quarter. The most significant declines… Continue reading UK Media Company Failures Fall In Q2, Rise Over H1
WPP once again took centre stage after Active Value, the investment group which attempted to block WPP’s planned take-over of Cordiant, finally bowed to pressure and waved through the £10 million deal.However, WPP limped up just 0.58% on the news, as investors also considered reports that Active Value is “well advanced in bringing legal action”… Continue reading Sharewatch: WPP Boosted As Cordiant Deal Gets Go-Ahead
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time, according to a new set of forecasts from Informa Media Group. Informa’s report shows that three emerging sectors – broadband, mobile and interactive TV (iTV) – will… Continue reading Gaming Revenues To Hit $7bn By 2010, Says Informa
Recent moves to curtail sexism in advertising and protect against affronts to human dignity from EU commissioner, Anna Diamantopoulou, have met with fierce criticism from the advertising industry. The plans were universally condemned by leading industry figures and the Daily Mail responded by superimposing Diamantopoulou’s head on to the body of a scantily clad model.Cultural… Continue reading Feature: Advertising To Women Misses The Mark
Revenues generated from digital television electronic programme guides (EPGs), particularly as they develop into interactive programme guides (IPGs), could rise from the current $500 million to $1.7 billion worldwide by 2007, according to a report from In-Stat/MDR. “With on demand technology becoming important [see INSIGHTanalysis: Video On-Demand Remains On Hold], EPGs must be able to… Continue reading Digital TV To Drive Programme Guide Revenues
The Newspaper Marketing Agency (NMA) had its official launch yesterday and finally unveiled its wide ranging strategy to promote the benefits of advertising in the national press.The new industry body, which is the result of collaboration between the UK’s main national newspaper groups, also released the findings of its first major piece of research, which… Continue reading NMA Uses Official Launch To Unveil New Research
Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010, surpassing even broadband internet gaming, which will generate $4.1 billion by this time. This is according to new gaming forecasts from Informa Media Group, which show that three emerging sectors – broadband, mobile and interactive TV (iTV) – will contributed… Continue reading Revenues from gaming via mobile devices are set to reach almost $7 billion by 2010
Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion
Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship
