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The mobile messaging market will generate over $14.5 billion (â‚Ź12.7 billion) in western Europe by the end of 2007, according to a new report from IDC. The group says that the success of short message services (SMS) will now be built upon with the new generation of multimedia messaging services (MMS) and mobile instant messaging… Continue reading Western European Mobile Messaging To Hit $14.5bn In 2007

BSkyB is launching an extensive TV and poster campaign to promote its coverage of the new Premiership football season, which begins next month.The campaign, designed by Sky’s in-house promotions team, features Elton John performing his new single, Are You Ready, in a studio surrounded by 150 football fans. TV ads are currently running across Sky’s… Continue reading BSkyB Hopes To Score With New Football Campaign

The wave of cost cutting and redundancies in the media sector has left employee morale at an all time low, according to new research from recruitment agency TMP/Hudson Global.The survey, which analysed the current and projected recruitment plans of 3,100 companies in the UK, shows that one in five respondents believe employee morale is at… Continue reading Morale Amongst Media Employees Hits All Time Low

The decline in advertising revenues at the Financial Times is not expected to show any recovery until 2005, according to analysts at Morgan Stanley.The FT’s parent company, Pearson, announced in April that the paper’s ad revenues had plummeted by 18% over the preceding twelve months, with the FT Group as a whole falling by 17%.Whilst… Continue reading Weak Advertising Expected At FT In Pearson Results

The chances of live Premiership football returning to the BBC or ITV increased yesterday after the Premier League once again adapted in its media rights packages to encourage more competitive bids from terrestrial broadcasters.Earlier this month the rights to broadcast matches for the 2004/5 to the 2006/7 season were split into three after the European… Continue reading Premiership Moves Goal Posts On Media Rights Packages

The decline in advertising revenues at the Financial Times is not expected to show any recovery until 2005, according to analysts at Morgan Stanley. The FT‘s parent company, Pearson, announced in April that the paper’s ad revenues had plummeted by 18% over the preceding twelve months, with the FT Group as a whole falling by… Continue reading Weak Advertising Expected At FT In Pearson Results

The declining power ratio of terrestrial TV in the increasingly fragmented media marketplace was brought to the fore in June as terrestrial TV revenues declined 12.2% year on year. In contrast total satellite revenues increased by 22% year on year. Agency figures have attributed the rise in satellite ad revenues with the increasing number and… Continue reading TV Market Round-Up – June 2003

The continued recovery of the US advertising market has helped to boost revenues at media giant, Viacom, by 10% to a record $6.4 billion during the second quarter of the year. The strong performance was led by a 22% jump in the cable network, with a 10% rise in revenues at the television and video… Continue reading US Ad Pick-Up Boosts Viacom Revenues

Front has secured an innovative sponsorship deal that will see car manufacturer Seat become the sole advertiser its latest summer issue, which goes on sale in August.The bespoke campaign, which was brokered by MediaCom, will feature a range of ads specially designed to bring Seat into the heart of the men’s lifestyle magazine. There will… Continue reading Front Puts Car Brand In The Driving Seat With New Deal

Prevailing economic uncertainty has failed to permeate the UK’s online retail market, with sales set to top £14 billion this year, according to the Interactive Media in Retail Group.Also On MediaTel Insight Today…Western European Mobile Messaging To Hit $14.5bn In 2007 The mobile messaging market will generate over $14.5 billion (€12.7 billion) in western Europe… Continue reading MediaTel Insight: UK Online Commerce Doubles