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Gay men and women are amongst the first groups to adopt new technology devices and online tools, making them a key demographic for online marketers, according to a new report from Forrester Research. In a study of 60,000 US households, Forrester asked respondents their sexual orientation for the first time. The results show that gay… Continue reading Gays Are Technology Adopters, Finds Forrester

The Broadcasting Standards Commission has revealed a 7% year on year increase in complaints during 2002, in its last annual review to be published before handing over control to the new super-regulator Ofcom.The watchdog noted the rising levels of violence and offensive language on television in general and expressed particular concern over an increase in… Continue reading TV Watchdog Warns Against Rise In Soap Violence

The global market for wireless gaming will grow from $561 million in 2002 to $41.3 billion in 2007, according to a report from The Research Room. Much of the new revenue will be derived from Java and BREW downloadable games which will have attracted almost 150 million users in four years time. Service providers will… Continue reading Wireless Gaming Set For Growth Spurt

The majority of consumers are not prepared to pay to avoid advertising on television, according to a new survey commissioned by Media Planning Group. The research into “convergence” was carried out to assess how the increasing popularity of personal video recorders (PVR) and video on demand services (VOD) has affected the use of televisions and… Continue reading Viewers Not Interested In Paying To Avoid TV Commercials

Carlton and Granada were seen in the spotlight yesterday, improving by 2.24% and 1.04% respectively, following confirmation that the Government’s long awaited Communications Bill, which paves the way for the creation of a single ITV (see Draft Communications Bill Relaxes Cross Media Rules), had completed its passage through Parliament.However, the two ITV partners still need… Continue reading Sharewatch: Communications Bill Lifts ITV Partners

The ASA has slammed BT for using the words ‘Public Notice’ in a national press ad for its new directory enquiries service.Communications regulator Oftel and members of the public complained the use of that particular strapline misleadingly implied that the ad was an announcement from a public authority.The ad stated: “Public Notice. BT directory enquiries… Continue reading ASA Slams BT For Misleading Directory Enquiries Ad

US newspaper groups Dow Jones and New York Times Company have both reported Q2 advertising revenue figures slightly ahead of Merrill Lynch analysts’ expectations. NYT saw advertising revenues rise by 3.3% to $480 million during the quarter, $3 million better than analyst forecasts. However, whilst circulation revenues rose by 4.4% to $221 million, this was… Continue reading US Newspaper Publishers See Some Ad Gains

In 2000, at the height of dotcom fever, US online advertising revenues topped $8 billion, but rapidly fell back to just $6.0 billion last year. However, growth has now started to return and eMarketer expects the $8.1 billion level to be reached in 2006, with strong growth of 12.5% that year.Also On MediaTel Insight Today…Global… Continue reading MediaTel Insight: Latest US Ad Forecasts From eMarketer

BSkyB was seen in focus yesterday, up 1.37% following speculation it is to make a £1 billion bid for the rights to all Premiership football matches (see BSkyB Bids To Retain Premiership Prize).Elsewhere, investors considered reports that Publicis is to make a deal with investment fund Active Value to take-over Cordiant. However, some analysts have… Continue reading Sharewatch: BSkyB Rises After News Of Football Rights Bid

Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers