NatMags’ glossy monthly title for women, Company, has secured FreshLook Colour Contact Lenses to sponsor this year’s High Street awards.The sponsorship package includes full sponsorship of the competition, which will launch in the September edition of Company to find the best brands on the high street. The competition will be promoted by an editorial survey,… Continue reading Company Secures FreshLook For High Street Awards
ITV advertising is expected to fall by 5.0% in September and by 3.2% in the full year, according to forecasts from Morgan Stanley. Other reports predict that the total TV market will return to a slight positive growth of 0.7% in September.Also On MediaTel Insight Today…Three-Way Battle For Mobile Football RightsVodafone and BSkyB have joined… Continue reading MediaTel Insight: ITV Revenues To Fall 3.2% In 2003, Says Morgan Stanley
Guardian Media Group has agreed a deal to take full control of Trader Media Group, publisher of the car magazine AutoTrader. TMG which owns 70 publications in the UK and Ireland also has operations in Italy, Holland and South Africa. As the company is valued at £1.14 billion, GMG will pay almost £600 million for… Continue reading GMG Buys Up AutoTrader Publisher
The sale of ITV’s two airtime sales houses is the most likely outcome of the Competition Commission’s ‘remedies’ for the merger of Carlton Communications and Granada, according to analysts at Morgan Stanley. The Commission has already presented a number of possible restrictions which would allay its concerns over a single ITV’s share of the television… Continue reading Divestment Of Sales Houses Will Cost ITV, Say Analysts
Online travel travel company, lastminute.com, today said that it is still on track to make its first profit by the end of this year, in what is a symbolic milestone for one of the pioneers of internet commerce. The group’s Q3 2003 financial results show profits before exceptional items and tax of £1.6 million, up… Continue reading Lastminute.com Moves Toward First Profits
The creditors of insolvent German media group KirchMedia have voted unanimously to accept a â‚Ź1.3 billion bid for the ProSieben broadcasting business from US media investor, Haim Saban (see Saban Back In For KirchMedia). The agreement comes just two months after another â‚Ź2.0 billion proposal collapsed (see Kirch TV Deal Hits The Rocks). Saban’s â‚Ź7.50… Continue reading KirchMedia Creditors Accept Saban’s €1.3bn ProSieben Offer
Trinity Mirror was seen in the spotlight yesterday, inching up 0.21% despite news of 45 further job losses across the editorial department of the Daily Mirror and the announcement that the Welsh edition of the paper will cease to exist as a stand alone title (see Jobs Go At The Daily Mirror As Cost Cutting… Continue reading Sharewatch: Trinity Inches Up Following Job Losses
Recent research from the ASA has revealed that the number of complaints relating to sexist advertising has soared since the hey day of laddism in the early nineties, so why are advertisers getting it so wrong ? Charlotte Scales, from Naked Communications, claims the answer may lie in the gender imbalance in the ad industry… Continue reading NewsLine Column: What Women Want
GWR’s sales house, Opus, has secured Cointreau for an extended sponsorship agreement across Classic FM.The deal marks the second consecutive year that Cointreau has invested in Classic FM and includes on-air promotion, event sponsorship, activity in the Classic FM magazine and branding on the radio station’s website (see Opus Secures Cointreau Sponsorship Of Classic FM).The… Continue reading Opus Secures Cointreau For Classic FM Sponsorship
New research from Granada Enterprises has revealed that sales of Heinz Salad Cream have increased significantly following the brand’s sponsorship of Emmerdale on ITV1.Heinz Salad Cream has been sponsoring the five nights a week soap from the beginning of May in a six-month package worth around £6 million, in an attempt to connect with viewers… Continue reading Granada Reveals Success Of Heinz Salad Cream Campaign
