Maiden Outdoor has secured a deal that will see Sony Ericsson and Orange promote their new photo-messaging phones across its network of Transvision advertising screens at major London railway stations.The promotion will include photographing commuters on station platforms and then showing the pictures on the screens at stations across the capital.The campaign, which is part… Continue reading Maiden Secures Sony And Orange For Transvision Promotion
Opus has secured a six-figure deal with fabric softener brand Comfort Vaporesse to sponsor Sunday programming on Classic FM.The year-long deal breaks at the end of July and includes a number of slots that will run at strategic times throughout the day to the station’s 6.9 million listeners.The promotion will use the strapline “Comfort Vaporesse… Continue reading Opus Secures Comfort For Classic FM Sponsorship
Trinity Mirror is to close the Daily Mirror‘s two Saturday magazines M and Look, as part of a wider cost cutting strategy being launched by the publisher.The company told staff yesterday that the flagship weekly magazine, M, and the listings title, Look, are to close with the loss of as many as 30 jobs. The… Continue reading Trinity Mirror Closes Saturday Magazines To Cut Costs
After approving the takeover by WPP earlier today, Cordiant Communications’ shareholders have also voted in favour of removing the company’s chief executive, finance director and chairman from its board of directors, according to a report from Reuters.Cordiant’s largest shareholder, Active Value, had called for the directors to be replaced and was threatening to take legal… Continue reading Directors Go In Cordiant Shareholder Vote
Future Publishing is expanding its portfolio with the launch of a new dating magazine, entitled Connect, which will be produced in association with DatingDirect.com.The new quarterly title, which launches on the 24 September, reflects the growth in the online dating scene and is targeted at women in their thirties seeking a permanent relationship.The magazine will… Continue reading Future To Connect Readers With New Dating Magazine
ITV2 has secured an innovative deal that will see Momentum Pictures sponsor its exclusive broadcast of David Beckham’s first Real Madrid games.The deal, which represents the first time that a movie title has sponsored a set of football matches, will see Momentum Films use ITV2’s transmission of Real Madrid’s four match, pre-season tour of Asia… Continue reading ITV2 Bags Film Sponsorship For Beckham Games
The Guardian Media Group (GMG), publisher of the Guardian and Observer newspapers, has posted strong financial results for the twelve months to March 2003, despite the difficult trading conditions that have typified the period. The group said that advertising revenues were up by 4.1% to £254.9 million, whilst circulation revenues rose by 6.2% to £81.7… Continue reading Guardian Media Group Posts Good Figures In Weak Markets
Virgin Radio has promoted its sponsorship account manager, Louise Reeves, to the role of head of sponsorship.Reeves joined Virgin Radio three years ago and has a range of experience throughout the station’s sales department, including a stint as senior sales executive in new media and promotions.She said: “I look forward to making sure our sponsorships… Continue reading Virgin Radio Appoints New Head Of Sponsorship
Growth in the number of European mobile subscribers is set to slump over the next couple of years, forcing operators to take a new look at their markets, according to an assessment by Forrester Research. Forrester’s analysts predict that new customer growth will drop from 2000’s 60% rise to a mere 3% in 2005. In… Continue reading European Mobile Subscriber Growth To Slump, Says Forrester
Sunrise Radio’s bid to acquire Mean Country 1035 AM has been given preliminary approval by the Radio Authority, following the passing of the Government’s Communications Act last week (see Parliament Finally Green Lights Communications Act). Sunrise, which operates radio stations for Asian listeners in London and across the UK, is planning to takeover Mean Radio… Continue reading Watchdog Shines On Sunrise Radio’s Mean Country Bid
