Digital media planning and buying agency, i-level, has appointed former IPC and Zenith Media director, Faith Carthy, to the position of group managing director.Carthy, who joined i-level in 2000, takes up the role next month and will replace Nick Gutfreund, who is leaving after two years as managing director to pursue a career in furniture… Continue reading Carthy Replaces Gutfreund As i-level Managing Director
Dennis Publishing is hoping to boost circulation at its flagship men’s lifestyle title, Jack, by relaunching the magazine with a new larger format.The new look title will appear on news-stands this November and will increase in size to National Geographic proportions in an attempt to raise visibility and awareness at point of sale.The magazine will… Continue reading Dennis Reveals New Look For Jack Magazine
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured Guess watches to sponsor a global advertising campaign to find the next supermodel.The campaign, to find the new face of the Guess fashion brand, will run across 60 countries wordwide and will feature advertising and promotional campaigns backed by editorial support in 29 editions of Elle… Continue reading Elle Teams With Guess For Global Ad Campaign
Flextech television’s Soap Addicts show has secured a unique sponsorship agreement with Sky’s interactive betting channel, Fancy a Flutter.The deal, which runs for the whole of August, will include Fancy a Flutter branding at the beginning and end of the show, which airs on Challenge TV weekdays at 11.30am and 4pm, as well as during… Continue reading Flextech Secures Fancy a Flutter For Interactive Sponsorship
IPC Ignite, the men’s lifestyle and entertainment division of IPC Media, has appointed Kevin Heery as head of its online operations.Heery will be responsible for implementing IPC Ignite’s entire internet strategy and will work to develop commercial partnerships with third parties. He will also manage the online team to deliver revenue from internal projects.He will… Continue reading IPC Ignite Appoints Heery To Lead Online Division
The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003
Internet users with broadband connections accounted for almost a third of all consumer spending online in the US last year, despite representing less than a fifth of the online population. The findings, from Scarborough Research, are a further indication that broadband access is conducive to spending more time and money online. US broadband users –… Continue reading Broadband Users Account For A Third Of Online Spend
The conventional wisdom that the 18-49 year old demographic is the most attractive to mass-market advertisers has been challenged by a survey carried out by US market research group InsightExpress. In what InsightExpress claims is the largest media buying study in the history of television, advertisers chose 25-54 year old adults over the 18-49s as… Continue reading TV Buying Survey Finds 25-54s Are Key Advertiser Demographic
The tentative advertising recovery in the US is continuing, according to analysts at Merrill Lynch. However, growth is not strong and universal; rather, there are fits and starts between the different media, with share of adspend being moved around between them. The broker says that television and cable network advertising currently seems to be drawing… Continue reading US Ad Recovery Remains Tentative And Slow, Says Merrill Lynch
US business to business (B2B) print advertising declined again during May this year, with revenues down by 1.1% and ad pages down by 5.9% year on year. The latest figures from American Business Media (ABM) also show that in the year to May spending was up slightly by 0.7%, whilst pages have declined by 4.4%.… Continue reading US B2B Print Ad Revenues Dip 1.1% In May
