More Industry News articles

Over half of the heads-of-households in the US consider watching television to be important in daily life but more consumers find value in listening to music or using a PC, according to a new report from Parks Associates. In a survey for Electronic Living @ Home, consumers were asked to ascertain the importance of various… Continue reading Music Takes Priority Over TV In The Home, Says Study

Gloomy news emerged earleir this week with the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them.The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance… Continue reading Feature: Outlook Remains Uncertain For UK Marketers

Plans to bring an end to food and drink advertising during children’s TV programmes have suffered a set back after the Bill proposing the ban was dropped due to a lack of Parliamentary time.The Ten-Minute Rule Bill, put forward last year by Labour MP Debra Shipley (see ISBA Condemns Calls To Restrict Pre-School TV Advertising),… Continue reading Set Back For Plans To Ban Food Advertising To Children

The European Commission has called on its member states to introduce new rules to outlaw spam and has highlighted the need for more international co-operation in the fight against unsolicited commercial emails.Commissioner for Enterprise and the Information Society, Erkki Liikanen, said that new EU rules for a pan-European ban on spam were a priority and… Continue reading European Commission Reinforces Need For Ban On Spam

Recent figures from the IAB show that levels of online spend during the latter part of 2002 were even greater than during the dotcom boom. However, there is still a certain amount of scepticism towards the medium and Jim Brigden, sales director of Overture UK, calls on marketers to put the past behind them and… Continue reading NewsLine Column: The Online Advertising Revolution

The Premier League could face investigation by European competition regulators if it accepts an all-encompassing £1 billion bid for live Premiership rights from BSkyB, according to a report in The Independent today. Friday saw the deadline for bids to show Premiership football for three years from the 2004/5 season. In a bid to appease the… Continue reading BSkyB Bids To Retain Premiership Prize

The Government funded dDAB Consortium is aiming to bring a greater level of interactivity to conventional radio broadcasts with the launch of the first ever live UK trials of a new multimedia radio service.The trials, which take place in London and Loughborough, will enable consumers with wireless devices to listen to various live audio channels,… Continue reading Radio Gets Interactive With First Ever Multimedia Trial

Yahoo! has agreed to purchase online advertising company Overture in a deal worth over £1 billion. The agreement will see Overture become a wholly owned subsidiary of Yahoo!, which will take-over as the largest global player in the rapidly expanding search targeted marketing sector. Overture’s chief executive, Ted Meisel, will continue to head up the… Continue reading Yahoo! Acquires Overture In £1bn Deal

The BBC placed further pressure on its commercial rivals last year by increasing its spend on programmes and services by a further £346 million, according to the Corporation’s Annual Report & Accounts for 2002/2003.The report, published today, shows that almost 93% of the population used BBC services across radio, television and online during the course… Continue reading BBC Annual Report Reveals Increased Programming Budget

Gloomy news has emerged from the latest edition of the IPA’s Bellwether Report, which shows that more marketers are reducing their budgets than are increasing them. The report, published today, found that 29% of companies questioned are revising their current budgets downwards, with just 18% reporting an upward revision. This leaves a net balance of… Continue reading INSIGHTanalysis: IPA Report Shows Few Signs Of Marketing Improvement