Two-thirds of respondents to a new survey said an increase in ads on commercial public service broadcasters (PSBs) would lead them to watch less of these channels.
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Creative standout drops by 1% for every extra 10 words in an audio ad, which could lead to lower conversion rates, an analysis of 13,000 spots has revealed.
Magna has downgraded its 2023 ad industry growth forecast by 1.5 points, but described impressive performance by traditional media companies in 2022.
In brief: Wavemaker UK will apply GroupM’s carbon calculator and a diversity and inclusion audience planning process as standard on every plan from January.
In brief: Head of US digital journalism at the BBC, Saeed Ahmed, announced their intended expansion on social media.
In brief: the layoffs affected “hundreds” of staff members, but reportedly remained in the “single-digits” as a percentage of CNN’s total staff.
As the UK networks release their holiday season schedules, Stephen Arnell asks: ‘was Christmas Telly better in the olden days?’
Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.
Sponsored events are the most preferred media channel for advertising for consumers, while Amazon was the global brand deemed to have the most relevant and useful advertisin
Ofcom has found lower socio-economic and disabled audiences are “persistently underserved” and less satisfied with BBC content.