The Media Plan: Pet food brand Lily’s Kitchen has leveraged out-of-home, radio, and podcasts to target new Gen Z and Millennial “pet parents” at key times of day.
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COO and CPO Greg Peters described the initial demand from advertisers as “very strong” in the company’s earnings call, despite mixed sentiment from some buyers.
Main media marketing budgets fell for the first time since the beginning of 2021, according to the latest Bellwether survey.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Ad campaigns that begin on out of home are having “nine lives” as they bounce around the social media ecosystem, according to the CEO and founder of MilkMoney.
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In brief: IAB UK has widened its Gold Standard initiative so audio, gaming and connected TV advertising companies can be certified.
In brief: The ASA has upheld a complaint from the Official UK Charts Company that Global’s “The Official Big Top 40” was “misleading”.
In brief: the streaming company beat earnings estimates as it looks to introduce ads and crack down on password sharing.
In brief: Omnicom Media Group recorded 7.5% organic growth in its latest quarterly results, a drop from 11.3% organic growth in Q2 2022.