More Industry News articles

Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.

In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.

The move comes within weeks of the AOP published an open letter decrying “unscrupulous” tech vendors of stealing publishers’ IP through illegal data scraping practices.

Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.

In brief: WPP has acquired global sonic branding agency amp.

It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker’s co-founder.

For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners’ senior director.

Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.

A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services. 

The Media Plan: P&O Ferries is placing out-of-home posters at “pain points” for fed up aeroplane and train travellers to entice them overseas by ferries instead.