More Industry News articles

In brief: nine in 10 political disinformation ads tested by researchers were approved by TikTok, despite its purported ban on political advertising.

Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.

In brief: Media agency Eidgensi has launched globally to “bridge the gap” between web 2.0 and 3.0 with its advertising and media buying services. 

Bauer launched Hits Radio Pride as a six-month pop-up in the pandemic as Pride events closed up and down the country, and is growing hours, reach and advertiser interest more than two years later.

Marketers will need to be able to adapt to the uncertain economic climate when looking at media budgets for 2023, according to a panel at The Future of Media.

In brief: Interpublic Group has recorded 5.6% organic growth in Q3 2022.

Radio has been named Europe’s most trusted medium again in new research by the European Commission.

In brief: Uber has launched an advertising division with Uber Journey Ads and sponsored listings.

In brief: the social media company’s stock fell over 25% following the earnings report.

In brief: Transit media network Adverttu has rebranded to Drovo and launched a digital network of 50 ‘vehicle-topper’ screens.