Emma Elford, commercial content director at The Independent tells The Media Leader what clients are talking about this year and who she named her first child after.
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National newsbrands reach more of the UK population every month than Facebook, claims the latest PAMCo data.
Meta has announced it will remove gender and engagement with posts as ways to target teens on Facebook and Instagram from February.
In brief: Dentsu agency iProspect has become the global media agency of record for fashion brand Zalando following a competitive pitch.
In brief: the UK House of Commons Digital, Culture, Media and Sport Committee has agreed Damian Green MP will act as chair in Julian Knight’s absence.
In brief: mobile in-game advertising company AdInMo has appointed Yasin Dabhelia as VP of programmatic.
In brief: Disney CEO Bob Iger argues that working with colleagues in the office improves creativity and company culture.
In brief: Geoffroy Martin, formerly the company’s COO, takes the helm of the global AdTech company. Former CEO Thomas Pasquet will become chairman of the board.
The IPA has awarded six New Year Honours in recognition of “outstanding services to advertising.”
In brief: Origin, the UK’s cross-media measurement initiative, has issued a RfP to identify potential vendors to create industry television ad logs for UK commercial TV channels.