Route Research’s Denise Turner talks through findings from their Q4 OOH report, its first since lockdowns were lifted.
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In brief: whereas the first consultation asked advertisers whether they would be happy to contribute in principle, the second asks about the details of the contribution.
The national campaign will also use Met Office data to dynamically trigger creative on roadside digital six-sheets
In brief: Immediate Media has promoted Cath Waller as managing director of advertising.
In brief: TikTok employees reportedly intervene to hand-pick videos to boost their distribution, a process known internally as “heating”.
In brief: the layoffs are equivalent to about 6% of its global workforce.
NUJ members are deciding whether recent concessions to the BBC’s plans to “modernise” its local services are sufficient.
Current chief operating officer Greg Peters will join Ted Sarandos as co-CEO.
In brief: Lomax has worked at Google, YouTube’s parent company, since 2011 in various executive positions.
In brief: Louis Vuitton has taken over the façade at Harrods as part of a broader OOH campaign planned by Publicis Media Luxe.