Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
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Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
In brief: Collier, who previously served as DMGT’s CFO, enters the role with immediate effect.
The change is the latest evidence of an adjustment in Meta’s short-term strategy.
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
Online fashion retailer ASOS has launched new retail media formats with ad tech company Criteo.
As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
In brief: Domino’s has renewed its sponsorship of ITV’s streaming platform following the launch of ITVX in December in a two-year deal struck by Havas Media Group UK.
Ross Sergeant, the global head of media at brewer Asahi, has left to join National Lottery operator Allwyn in the same role within weeks of the company launching a review of its media agency account.
