More Industry News articles

The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.

In brief: Women in media are being urged to help identify online harms and the issues they face at work by Daily Mirror publisher Reach and the non-profit company Women in Journalism. 

In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.

In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.

In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.

However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.

In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.

Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.

UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.

The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year’s campaign.