More Industry News articles

Public-service broadcasters should no longer be subject to stricter advertising rules than other TV channels, Ofcom has concluded, as it begins a consultation into letting them increase advertising output to better compete with global streaming platforms. 

In brief: The Lego Group has created a brand tie-up with Picturehouse Cinema’s Kids’ Club to promote its UK Lego City campaign.

Scope3 has found programmatic advertising generates 215,000 metric tons of carbon emissions per month in five major economies.

The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.

The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.

In-brief: Google has published research on how its interest-based audience (IBA) solution performs when used in combination with privacy-preserving signals.

The managing director of The Sun shares what is coming up in conversations with clients at the moment and the secret to his leadership style.

Exclusive: Despite publicly advocating for well-established cross-media measurement standards, YouTube has been unable to integrate into the Barb system and now faces restrictions.

The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.

In brief: Channel 4’s digital-first brand for YouTube has surpassed 25 million views and attracted 104,000 subscribers, in its first six months, the broadcaster has announced.