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Barb has begun measuring broadcasters’ video content on YouTube and has committed to expanding its audience measurement to video-sharing platforms.

In brief: The Advertising Association has appointed Pete Markey, chief marketing officer at Boots UK, as chair of its network of advertisers, media owners, agencies and tech companies.

In brief: the UK publisher is actively exploring uses for ChatGPT for local and non-local coverage.

In its latest quarterly results, Ross Adams, Acast CEO, said it would “reallocate resources” from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.

Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.

The BBC and ITV dominated the top 10 most-watched titles across all UK channels and services last year.

Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.

In brief: Global’s Radio X has launched a new radio station dedicated to “the greatest classic rock music of all time” from across the decades, fronted by presenter and music journalist Sunta Templeton.

The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.

Over 6 million people in the UK and nearly 59 million people in the US use social media influencers on TikTok, Instagram, and Facebook for health information.