As part of The Media Leader’s commitment to championing sustainability in our industry throughout 2023, we are delighted to partner with The Guardian Advertising to present this one-hour special.
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Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
Ofcom is weighing a wide swath of additional regulatory measures for online media.
In brief: the move is an expansion of Netflix’s desire to crack down on password sharing.
In brief: Global investment firm Carlyle has acquired a majority stake in international marketing agency Incubeta, subject to regulatory approvals.
In brief: Alphabet shareholder penned a letter to Google CEO Sundar Pichai urging it to cut costs like other tech companies.
In brief: Center Parcs has renewed its sponsorship deal with Sky Cinema for another five months.
In brief: Sports news publication The Athletic has launched an emergency football hotline for Fifa World Cup.
In brief: employees must commit to “long working hours at high intensity” by Thursday or else leave the company with severance pay.
Richard Costa-D’sa, head of industry, media agency at Meta, tells The Media Leader about his most insightful mistake and what the business is planning to do differently in 2023.