Laura Chaibi, international director of ad marketing and insights at Roku shares her greatest achievement and what is consistently coming up in conversations with clients.
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More than a decade after The Guardian’s US launch, its latest editor-in-chief wants to expand its investigative footprint.
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
In brief: Women in media are being urged to help identify online harms and the issues they face at work by Daily Mirror publisher Reach and the non-profit company Women in Journalism.
In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country’s largest regional agency network.
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
However, “there are signs that many advertisers will maintain their expected level of spend,” according to Enders Analysis.
In brief: Ozone has created a new commercial position to lead its trading operations, publisher operations and marketplace operations teams.
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.