Paid advertisements and social media posts spreading false or misleading claims about the climate crisis spiked in the lead-up to and during COP27 in November.
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Krichefski will be responsible for managing GroupM’s business strategy, operations, and growth across EMEA and the UK.
Total marketing budgets were revised upward 2.2% in the IPA’s latest Bellwether report, led by a return to growth for main media marketing.
In brief: Adrienne Carter joined The New York Times in 2010 and most recently worked as its Asia editor since 2019.
David Black, senior director UK and managing director of technology, media, telecoms & apps at Google talks about why selling media has gotten harder.
Ad impression match rate also increased nearly fivefold from just 12% in 2020 to 58% in the latest study.
The first of a series on British newsbrands’ expansion into the US. Reach’s chief digital publisher discusses its upcoming US launch.
In brief: BBC Radio 2 host Ken Bruce is leaving after 31 years to join Bauer Media’s Greatest Hits Radio.
In brief: the rights deal comes as part of a new joint partnership with the European Broadcasting Union (EBU) and Warner Bros Discovery.
‘The Week’ founder discusses his start-up newsletter publication and the editorial strategy behind creating a news digest