Tesco has created three bespoke ads to be “contextually relevant” to three genres of ITV’s programming; reality, sports and family film/entertainment.
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New research by Radiocentre has found 75% of UK adults listen to commercial audio for an average of 15 hours a week.
The media’s difficulty with reporting Brexit has reached a tipping point as the evidence of the damage done continues to accumulate.
Jem Djemal reveals what is coming up in conversations with clients and what he hopes to be doing 10 years from now.
The most-watched episode of Netflix’s new series of The Crown attracted 2.87 million viewers across all devices for the week beginning 7 November, according to BARB figures.
In brief: Wales’ first World Cup match against the USA netted an average 7.71 million viewers.
The biggest change that needs to happen to media measurement is to go back measuring the person, rather than the media, or brands risk missing out on key audiences.
Mediatel Connected’s popular whitepaper “The who, what, where, why and how of podcast listening” has returned with new data from its exclusive Video & Voice survey, run by YouGov.
In brief: The BBC attracted an average of 6.25 million viewers for the opening match in the Fifa World Cup in Qatar.
In brief: Dara Nasr, UK managing director at Twitter, is understood to have left the company after ten years.