The name change was unveiled at Adwanted Events’ invite-only event The Year Ahead on Thursday.
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In brief: Yahoo has integrated with Scope3 to offer carbon-neutral private marketplace (PMP) media in its supply-side platform (SSP).
Channel 4 has welcomed the UK Government’s decision to keep the broadcaster in public ownership.
In brief: Meta Ireland has been issued two fines totalling €390m by the Irish Data Protection Commission for breaching EU GDPR rules when providing personalised services and behavioural advertising.
The awards recognise and celebrate the organisations and people that are driving innovation and development in UK media research
In brief: UKTV has promoted Nick Gilmer to marketing director.
In brief: Nielsen ONE Ads, Nielsen’s deduplicated cross-platform measurement solution, will launch in the US next Wednesday, 11 January.
UK Culture Secretary Michelle Donelan has recommended not pursuing privatisation of Channel 4 in a letter to Prime Minister Rishi Sunak seen by journalists from The News Agents podcast.
In brief: Disney topped the global box office with $4.9bn from 16 films.
In brief: measurement platform VideoAmp has struck a deal with Warner Bros Discovery to measure cross-screen campaigns across its portfolio.