In brief: 4Sales has partnered with ViewersLogic to launch a “new industry standard” platform measuring a consumer’s journey to purchase after watching a TV ad.
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The Future of Media has announced an all-star line-up of industry leaders to take part in the second edition of Who Wants To Be A Media Leader to commemorate Black History Month.
The UK Government could spend up to a maximum of £930m over the next three years on media.
In brief: Independent media agency The Specialist Works has been appointed TV agency of record for Neilson Financial Services.
In brief: Kantar’s TGI consumer data team has partnered with location intelligence company Adsquare to offer targeted campaigns to consumers at postcode level in Great Britain and France.
In brief: the websites combined are estimated to reach 46 million monthly active users.
More than eight in ten (84%) digital ad professionals believe the industry needs to do more to help reduce emissions, according to new research.
In brief: Destination Canada has used call-to-action cards on Spotify to target “high-value travellers”.
In brief: Disney announced it would appoint tech and media executive Carolyn Everson to its board with the support of activist investor Third Point Management, according to reports.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.