Despite changing listening behaviours since the Covid pandemic leading to longer and higher listening throughout the day, the myths of dual breakfast and drivetime peaks persist among advertisers, media buyers have warned.
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In brief: Global’s Radio X has launched a new radio station dedicated to “the greatest classic rock music of all time” from across the decades, fronted by presenter and music journalist Sunta Templeton.
The UK’s major outdoor media owners have entered into a landmark deal to create a centralised system for tracking and verifying all DOOH advertising.
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In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.