But WFA research also revealed a disconnect between agency and client perceptions of major challenges.
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Sky AdSmart, Sky’s ad targeting service, is creating a capability to be able to match behavioural search data with Sky audiences.
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In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
In brief: audio company Sonos has expanded its relationship with SiriusXM subsidiary AdsWizz.
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In brief: the companies aired 29,000 ads between 2019 and 2020 featuring fake testimonials from radio personalities about Google’s Pixel 4 smartphone.
Australian adtech company Veridooh has entered into a partnership with indie UK outdoor media owner Limited Space.
Yahoo has bet big by entering into a 30-year partnership with digital advertising network Taboola, acquiring a 25% minority stake in the company.
Direct Digital Holdings’ CEO discusses how advertisers are seeking smaller multicultural publishers and why recessions aren’t a bad thing for digital.