Covid-era digital consumption habits have remained sticky, providing both opportunity and brand safety challenges for advertisers.
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In the week following Elon Musk’s takeover of Twitter late last month, popular misinformation-spreading Twitter accounts saw a 57.04% increase in engagement on the platform in the form of likes and retweets.
In brief: Contract workers’ terminations come as Omnicom and WPP media buying agency GroupM have reportedly urged clients to pause spend on the platform.
Dentsu International reported 8.4% organic growth in its latest earnings.
In brief: Disney is planning to lay off some staff and institute a hiring freeze following the company’s disappointing Q3 earnings.
In brief: Ozone has appointed Danny Geelan as its agency hub lead for GroupM.
In brief: Bauer Media Audio has entered in to an agreement to acquire Red FM, a regional radio station in Ireland.
In brief: More than one million people watched at least one episode of series five of Netflix’s The Crown on TV sets on Wednesday.
In brief: top exec exits have prompted concern at the US FTC over whether the company would be able to abide by its regulations.
In brief: the live comedy special is set to stream globally “in early 2023”.