The majority of advertising lacks ethnic diversity and reflects a predominantly white reality, according to David Fletcher, head of Medialab at Mediaedge:CIA.Speaking at the 2002 MRG Conference in Budapest yesterday afternoon, Fletcher told delegates that the vast majority of advertisers focus too heavily on targeting a product-consumption based audience, which includes a varying proportion of… Continue reading MRG 2002: Advertising Lacks Ethnic Diversity
Media research needs to be “slimmer and more effective” if it is to maintain its importance in the rapidly changing media environment, according to Publicis’ chief strategic officer, Derek Morris.Delivering the opening keynote lecture at this year’s MRG Conference in Budapest on Wednesday afternoon, Morris told delegates that the research industry had “lost its way”… Continue reading MRG Conference: Media Research Needs To Be Slimmer And More Effective
Emap’s Kerrang! magazine has appointed its youngest ever editor, 26-year-old Ashley Bird.Bird began his career as a freelancer for rival music title, Melody Maker whilst still a student at Bournemouth University. After graduating, he joined Kerrang! as reviews editor, a post he held for two-and-a-half years before going freelance.Bird commented on his appointment: “Kerrang! has… Continue reading Kerrang! Announces New Editor
Ex-FHM editor Mike Soutar is to take editorial charge of the entire IPC magazine business, as part of a wide ranging shake-up across the group, which is preparing for a number of new launches.Soutar, who was previously managing director of IPC Ignite, will be responsible for the development of new magazine brands across the portfolio.… Continue reading IPC Shakes Up Management For New Launches
Freeserve has secured a deal with Dating Direct which will see the matchmaking service advertised across its women’s channel for a minimum of six months.The campaign aims to increase the traffic to Dating Direct and adverts for the service will appear on the sex & love, health, beauty and horoscope zones of Freeserve’s homepage.There will… Continue reading Freeserve Hits It Off With Dating Direct
Ray Kelly, ex-Chairman and CEO of Carat, has been appointed to the board of business to business agency, Just Media, as a non-executive director.Kelly, who is also a non-executive director of London Weekend Television, has over 35 years experience in the ad industry. He became Chairman & CEO of Carat UK in 1990 and oversaw… Continue reading Just Media Appoints Carat’s Ex-CEO To The Board
Media stocks continued their bullish course on Wednesday, despite the bearish sentiment of the chancellor’s pre-budget proposals, as investors were cheered by positive results.It was a busy day on the corporate newsfront; Granada posted results above analyst expectations (see Granada Unbowed Despite Fall In Profits) and brought in city heavyweight and chief executive of HBOS,… Continue reading Sharewatch
BBC Radio One’s breakfast show, hosted by Sara Cox, has been investigated by broadcasting watchdogs after accidentally playing a cocaine-snorting sequence on a record by Eminem.The Broadcasting Standards Commission launched an investigation after a breakfast show listener complained about the incident in May.However, they decided to take no further action after the BBC said the… Continue reading BSC Puts BBC Breakfast Show Under Pressure
Emap has announced plans to roll out its music channel, The Hits, following the signing of new carriage deals with Sky, NTL and Telewest.The popular music channel was made available on Sky earlier this month and will be launched on NTL and Telewest in January 2003.According to Emap, The Hits will be the UK’s first… Continue reading Emap Extends New Music Channel
Advertising revenues at Associated Newspapers fell by 9.6% during the year to 29 September 2002, contributing to a fall in operating profit from £83 million in 2001 to £80 million this time. However, the Daily Mail and Mail On Sunday titles both increased their share of the national newspaper market, despite their cover price increases… Continue reading DMGT Sees National Newspaper Revenues Up 5% By Christmas
