The Daily Telegraph Magazine is to run a special campaign, which will feature upside-down ads, to promote Marks and Spencer’s food in the run-up to Christmas.The campaign will feature a variety of advertorials and a series of upside-down back cover ads which will appear to “take over” the magazine. According to the Telegraph: “The block… Continue reading Daily Telegraph Secures M & S Christmas Promotion
The unexpectedly poor Q3 radio trading in the UK appears to be continuing into October, although there is currently very little visibility beyond that, according to analysts at Merrill Lynch. In an update on the UK radio marketplace, the broker said that Q4 comparables should ease slightly and it hopes to see the market pick… Continue reading UK Radio Trading Remains Weak Into Q4
The media sector was seen under pressure on Thursday, as bullish sentiment over the US Federal Reserve’s interest rate cut was dampened by both the ECB and the Bank Of England leaving rates on hold.Wednesday’s big market-mover, Reuters, was seen down 4.45%, after speculative buying came to a halt once rumours of a possible take-over… Continue reading Sharewatch
Guardian Media Group has announced a presenter and management shuffle as it streamlines its Real Radio and recently acquired Jazz FM brands.Real Radio Group managing director, Shaun Bowron, commented: “These internal moves will further strengthen our stations as we continue to develop the group in the coming year.”Terry Underhill, breakfast show host and programme director… Continue reading GMG Shakes Up Radio Brands
Ford is to become the first car manufacturer to fit digital radio systems in its vehicles.The company will be offering digital radios as a dealer-fitted accessory in the standard car radio dashboard enclosure. The radio system will include a mechanism to enable the user to identify the artist and name of the song they are… Continue reading Ford Shows Commitment To Digital Radio
In a surprise development, News Corp chairman Rupert Murdoch has today ruled out a move for Channel 5. Speaking after the BSkyB results press conference in London, he said that News Corp was “not interested” in acquiring the terrestrial network.The news will come as a shock to many commentators who feared that the liberalisation of… Continue reading Murdoch Denies Interest In Five
BSkyB saw a welcome return to profit in the first quarter of its financial year as it took advantage of the demise of its main pay-TV rival. The satellite broadcaster today announced pre-tax profits of £43 million for the three months to September. This compares with a deficit of £23 million in the same period… Continue reading BSkyB Back In The Black Following Strong Subscriber Growth
BSkyB saw a welcome return to profit in the first quarter of its financial year as it took advantage of the demise of its main pay-TV rival.The satellite broadcaster today announced pre-tax profits of £43 million for the three months to September. This compares with a deficit of £23 million in the same period last… Continue reading BSkyB Back In The Black Following Strong Subscriber Growth
In a surprise development, News Corp chairman Rupert Murdoch has today ruled out a move for Channel 5. Speaking after the BSkyB results press conference in London, he said that News Corp was “not interested” in acquiring the terrestrial network. The news will come as a shock to many commentators who feared that the liberalisation… Continue reading Murdoch Denies Interest In Five
The Direct Marketing Association (DMA) is to restructure in response to the changing needs of the industry.The move will see the DMA realign its internal and external operations, dividing its membership into different interest groups to represent industry sectors, supported by elected councils.The DMA has identified 3 key areas which it will concentrate on: protection,… Continue reading DMA Restructures In Response To Changing Industry
