More Industry News articles

Aegis Group, the global media communications and market research company, announced today that it has acquired a 40% interest in the leading Chinese outdoor media contractor Asiaray, with an option to acquire a further 40% of the business by the end of 2005. Aegis is paying an initial £2.9 million for the stake, with further… Continue reading Aegis Builds Chinese Outdoor Presence

The mobile market in Western Europe is reaching saturation point and opportunities for subscriber growth are therefore limited. However, a new study from The Yankee Group claims that operators are modifying their strategies to ensure higher revenues and foresees a revival in 2003. The report, Western European Cellular Market Forecast 2002: Poised for Recovery states… Continue reading European Mobile Industry Given Fresh Boost

H Bauer is launching a new upmarket lifestyle magazine, called threesixtyş, aimed at people with “more money than time.”The launch issue, which will be 180-pages long, will go on sale in January with a print run of 150,000. Targeting AB(C)1 leisure seekers looking for ways to spend their free time with their partner or family,… Continue reading H Bauer To Turn Threesixtyş In Lifestyle Market

Lehman Brothers has upgraded its advertising, subscriber and earnings forecasts for BSkyB, following a strong set of first quarter results, released earlier this month (see BSkyB Back In The Black Following Strong Subscriber Growth). The broker has raised its advertising growth forecasts from 3% to 10% for the full year 2003, implying revenue of £276… Continue reading BSkyB Growth Forecasts Upgraded By Lehman Brothers

The BBC’s new digital channel, BBC Three, is to launch on Sunday 9 February following a string of delays.Stuart Murphy, controller of BBC Choice, commented: “Our research shows that Sunday is a key night for our audience and so we have decide to launch on Sunday 9 February.”The channel was originally expected to launch last… Continue reading BBC Three Announces February Launch

Losses at the UK’s largest commercial radio group, GWR, have risen to £12.1 million for the six months ended 30 September 2002, in what chairman Ralph Bernard describes as a period of ‘volatile and difficult trading conditions’. Total loss for the same period in 2001 was £1.9 million. Turnover at the group remained flat year… Continue reading GWR Losses Deepen To £12m As Tough Market Conditions Bite

Media stocks were seen rising on Monday, following the broader London equity market upwards, buoyed by Wall Street’s recent bullish stance and strength across cyclical stocks.The radio sector was in focus as investors expect some mergers and acquisitions activity after the proposed liberalisation of radio ownership goes through, although US-owned Clear Channel has ruled out… Continue reading Sharewatch

Adshel has appointed Will Ramage as national sales controller for its national roadside division, to enhance the planning side of the group’s management team.Ramage was previously group head at the Adshel, prior to joining the group he spent five years at the Daily Telegraph.Adam Butterworth, sales director of Adshel, said, “Will’s appointment to the sales… Continue reading Adshel Appoints National Sales Controller

UK consumers purchase over £25 billion worth of goods through direct mail each year, according to the Direct Mail Information Service (DMIS).With total direct mail expenditure rising to £2.2 billion in 2001 and volume reaching 4.9 billion items, direct mail continues to grow, suggesting that companies are turning to the medium as a cheaper alternative… Continue reading Research Shows Direct Mail Defies Ad Downturn

McCann-Erickson London has created a new multimedia campaign to promote MasterCard in the run up to Christmas.The campaign is based around a competition offering users the chance to win a week on a private island in the Bahamas with nine friends. It builds on the ‘priceless’ theme developed in previous ads for MasterCard.The media strategy… Continue reading McCann-Erickson Launches New MasterCard Campaign